4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
As the climate shifts — as we face more and more wildfires, floods, and changing weather patterns — landscape architecture is responding with designs that not only amplify the visual impact and livability of the homes they embrace but also help protect homes and environments with thoughtful choices. The buzz these days is all about native planting, drought resistance, fire resistance, sustainability, zero-scaping, cultivation, and designed chaos, but the real word that defines landscape architecture today is “intentionality.”
On this rural Wasatch Back property, prairie dropseed and big mountain sagebrush are massed in loose drifts, softening the threshold between untamed hillside and cultivated garden while preserving the language of the high desert. | BRANDON HUTTENLOCHER
“When we’re thinking about planting design, particularly in the Rocky Mountains, there is so much that the context is trying to inform us,” says Mike Albert, landscape architect with Design Workshop, based in Aspen. Albert is particularly renowned for his skill at blurring the line between designed space and the natural environment.
Albert’s clients invest in stunning homes, so his job is multifold: to enhance the beauty of the building, to connect the home seamlessly to the environment around it, and to design a space where people can enjoy the outdoors — both visually and in practice.
He must also factor in the elevation, which plays a vital role in what flora might grow and thrive near the home. “That’s as basic as it gets — the elevation, access to water, the soils,” Albert says. “Once we have that information, we can begin to derive a plant community — a vegetation community that wants to be there and flourish there.”
Albert says one of his first considerations when designing a space is the topography — simple things like determining the north-facing slopes and areas with more shade and protection, which support the moist conditions ideal for conifers. When the mountain turns ever so slightly to the south, the terrain is baked in the sun, where aspens, Gambel oaks, and grasslands thrive.
“How we approach a project and become intentional is derived first by where we are,” Albert says. “It accounts for the elevation, the soil, the microclimates, the availability of water, the ecosystem — all these things are taken into consideration before we put plants in the ground.”
In the Mountain West, people want to be immersed in magical natural landscapes, says Albert, so he’s always looking for ways to create space for people and nature to coexist. And it’s important that those interactions are positive. Some communities have rules around planting berry-producing shrubs, for example, in an effort to prevent human-bear conflicts.
Up close, pockets of allium — known for its vibrant spring display — lie dormant in fall, their fading forms echoing the quiet tones of the surrounding boulder outcroppings. | BRANDON HUTTENLOCHER
“That’s a serious consideration when we’re looking at native plants, because as much as we want to honor the native ecosystem, we also want to protect the clients and the bears,” Albert says. “Not only do we need to contend with human-animal interactions with bears, deer, birds, and pollinators, but we also have wildfires and flooding to consider.”
Framed by native aspen and spruce, layered perennial plantings introduce seasonal color at the garden’s edge before dissolving into restored woodland that reconnects the site to its broader mountain landscape. | BRANDON HUTTENLOCHER
Albert has a client in the Yellowstone Club near Big Sky, where water is very limited. And while it seems counterintuitive to have a water feature in a drought-stricken environment, he added a reflecting pool, which collects rainwater and creates a cooling, inviting space. The pool is filled with recycled water that’s redirected from the roof, which, in turn, is incorporated into the landscape. It has become a restorative place for the owners and a welcome refuge for pollinators.
In the heart of Denver, a once formal landscape of sculpted shrubs and expansive lawns was transformed into a biodiverse garden designed to support pollinators. The rewilded planting contrasts intentionally with the modern geometries of the home and fountain. | BRANDON HUTTENLOCHER
Lindsay Schack, an architect with Love Schack Architecture in Bozeman, says she likes to bring on landscape architects and civil engineers early in the build process. “I have a ton of respect for expertise with landscape architecture because, here in the Mountain West, the climate is definitely challenging,” she says. The early input from professionals helps create a cohesive, beautifully livable home.
Designed to recede into its setting, this home is immersed — literally and figuratively — within a courtyard tapestry of mountain perennials, including yarrow, ferns, and catmint. Native quaking aspens provide dappled screening, while a lifted meadow roofscape reduces runoff and enhances insulation. | BRANDON HUTTENLOCHER
“I had a client trying to find more space in the fitness room in the lower level of their home because they really felt like they needed multiple treadmills for the members of the family,” Schack says, describing one of her favorite anecdotes about a client who relocated to the West. “There was a debate about how big to make the room, and it just seemed like we couldn’t quite make it work.”
A former gravel pit has been transformed into a regenerative aspen ecosystem, structured by aquatic margins, native dogwood drifts, and massed quaking aspens. Seen only a year after completion, the project demonstrates the speed and power of intentional ecological restoration. | D.A.HORCHNER/DESIGN WORKSHOP
Schack’s advice? “Well, what if we just developed some walking trails at your house? Would that service the overflow time? Does everyone need to be using the treadmill in the gym at the same time? Let’s take a step back and ask ourselves, ‘What are we trying to do in our home here? Are we trying to be indoors on a treadmill or are we trying to be outside?’”
“The answer was outside,” she says. “The answer was one treadmill for inclement weather inconvenience, and then we actually developed this trail system around their property with a couple stop spots and grassland, and some viewpoints.” It became a beautiful, intentional, and functional outdoor space. When they started the process, the client didn’t understand they could do that. They were used to solving the problem of exercise in a particular way.
For some people, that solution might not have been the right one. But for this particular client, they realized that when they were in their home, they wanted reasons that would pull them outside. “It became this really fun thing that came out of a sort of silly struggle,” says Schack.
As an architect, Schack says a big part of designing homes in the Rocky Mountains is framing specific views through windows and understanding the proper orientation of the building so that you know what the spaces will feel like in the finished structure, with morning light, a western view, or protection from wind and sun.
A landscape architect can answer some of those questions, helping to account for the outside views while designing a landscape that safely and responsibly invites nature into the home.
For one of Albert’s projects, he designed the landscape for a modern interpretation of a ranch that featured traditional architectural forms and was perched on the edge of extraordinary pastureland that looks out to Aspen Mountain in Colorado. After completing a microclimate study, he and his team discovered a natural zone in which people could congregate. According to Albert, the heart of the home became the garden — an open space between two structures. To create a canopy and frame the space, Albert added aspen trees, inviting nature into an otherwise structured area.
This Bridger Canyon home by Love Schack is nestled in the heart of the mountains outside of Bozeman. The retreat is designed to Passive House standards and built to withstand Montana’s harsh winters. The native landscaping helps integrate the home seamlessly into the ecology of the mountainside. | CODY BROWN
“The dappled light through the trees in the middle of the day makes it feel like a wonderful space to inhabit,” he says. “Even in the wintertime, the staccato of their trunks and branching structures mirrors the framing of the architecture. It’s all very intentional but at the same time draws the inhabitants outdoors.”
By massing lady’s mantle and ligularia in a consistent tonal palette, this planting strategy creates depth through repetition rather than contrast — shaping an intimate garden that is both immersive and refined. | BRANDON HUTTENLOCHER
“I love that our attempt to recreate nature is our desire to make things look like they just happened,” he adds. “There is a term out there that we use — it’s called ‘messy vitality.’ There is just this messiness, but it’s actually the messiness that makes it work. It’s not meant to be perfect. The views, the wildfire setbacks, the habitat, the vegetation community … if we are in an aspen grove, it’s an aspen property, so we look for ways to let aspens flourish there.”
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
account manager
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
senior account executive + digital lead
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account executive
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account executive
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
Jamie Paxton
Communications Assistant
jamie@paxsonfay.com
Growing up in the Bay Area, Jamie made her way to the Pacific Northwest to attend the University of Washington, where she graduated with a bachelor's degree in Communications and Psychology. Jamie first joined the Paxson Fay team as an intern during her senior year at the University of Washington and is excited to continue her journey with the team as a Communications Assistant. With a passion for writing and social media, Jamie is excited to bring her creativity and unique perspective to the role. Outside of work, you can find Jamie exploring local restaurants or picking up a good book.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.