4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
Written by Sean Meyers for Seattle Magazine. Photos by Emily Kennedy.
Subscribers to the minimalist movement that has dominated American interior design over the past decade-plus may be roughly cleaved into two demographic groups.
In Camp A are homeowners who enthusiastically embrace minimalism for its mind-freeing simplicity. In Camp B are persons terrified by the alternative.
Meet Lucy and Elliot Burkland, modern maximalists who welcome color, complexity, and character in home design.
In a shot across the bow of Scandinavian modernism, maximalism is cresting again in the U.S., perhaps in reaction to pandemic restrictions, perhaps in defiance of the long-threatened recession. The advent of maximalism in home interiors is traced to the 17th century baroque period, a raucous rebellion against the perceived coldness of the Renaissance. The Rococo movement and the Victorian era in the 18th and 19th centuries advanced the cause, as did the rise of the avant garde Memphis Group in the 1980s.
With a young family of four, the Burklands weren’t looking to revel or rebel. They were comfortably entrenched in a nice home on a lovely avenue in Montlake, a seraphic Seattle enclave studded with abundant green space and well tended single-family homes.
“We were really happy where we were,” Lucy says. But an intriguing opportunity came knocking, the type that doesn’t knock twice.
Directly across the street was a dormered 1915 Dutch Colonial whose previous owner had held court for a half-century. The longtime empty nester had remained remarkably faithful to an unremarkable ’70s-style renovation, with the exception of updating some appliances.
“It was kind of old and tired, but it looked like a fun project,” Lucy says.
Maximalism is the bold use of color, pattern, and layering. Among modern interior design styles, it allows for the greatest self-expression. Tools of the trade include eclectic furniture, texture, bold accessories, luxurious fabrics, statement art, mirrors, oversized vases, decorative pillows, dramatic lighting, whimsy, and much more.
The Burklands engaged a top-notch team, including architect Res Loci, contractor Toth Construction and interior design firm Casework. The 3,000-square-foot, four-bedroom, three-and-a-half- bath home’s antique infrastructure required that the interior be stripped to the studs, creating a clean slate for Casework (Portland) founder Casey Keasler, a Tennessee native with a soft spot for vintage homes.
“Lucy and Elliot love colors and patterns,” Keasler says. “Mixing colors and patterns is not for the faint of heart. The final design had six different wallpaper designs — or was it seven?”
Casework’s methodology is to collaborate with homeowners to arrive at three keywords or phrases to guide the design. “Layered,” “handcrafted” and “organic” were selected for the Burkland project.
Keasler’s “soft maximalism” design embraces the intimate scale of the original house and features a color, pattern and materials exploration in every room.
The finished product flows cohesively from one room to the next — each working in tandem while maintaining a unique personality.
Vintage furniture and traditional molding and trim are incorporated throughout the space out of respect for the home’s provenance. The smaller scale of the rooms is offset by furniture and decor with softer edges, which lubricates flow and elevates safety for the children. Employing lighting fixtures as sculptural elements further advances the uncluttered ambiance.
Roman Shade, an organic neutral paint color with a touch of brown, was selected for the sunroom walls. The room is just 8 feet wide, but a double-faced fi replace, floor-to-ceiling shelves and plush lounges seem to expand its boundaries.
Roman Shade is also used next door in the living room, but is applied differently, altering its appearance and simultaneously bringing the spaces together while setting them apart.
Custom upholstery and drapery are abundant, as are a wide assortment of plaids and geometric shapes. With so many competing elements, it was critically important to identify an anchoring foundation color for the walls to weave through each room. The designer proposed Monroe Bisque.
“At first, I was freaking out. I thought, ‘This is too yellow!’” Lucy says.
The Burklands cheerfully endured supply chain problems. Weather delays cost overruns, and a Teamsters strike shut down concrete trucks (they switched to bags). Lucy remembers the design process as “quite calming. It was super fun working with Casey to pick out fabrics and wallpapers.”
The kitchen-dining room complex is full-oak bespoke. The Burklands challenged their team to produce a design appropriate to both large gatherings and intimate family meals.
Here Casework blended painted cupboards with cerused oak cabinets, warm hues and elegant wallpaper. Paneled walls and the Alaskan cedar ceiling soften the dining room, which boasts a 19th century Jacobean hutch and is anchored by an 8-foot custom table by Nick Tretiak of Portland. A classically trained craftsman, Tretiak eschews Portland’s reputation for quirky furniture, producing pieces with complex joinery and other features that make them repairable for decades or even centuries.
Serenity and natural light blanket the primary bedroom, which features neutral textures, wood paneling, and a shearling bed, all connected to the outdoors through delicate floral drapery. Neutral grasscloth wallpaper and wood paneling on the vaulted ceiling lend richness and architectural interest.
Throughout the primary and children’s bedrooms, carpets and rugs introduce a variety of textures and patterns, balancing geometric plaids with organic elements. The basement was dug out to accommodate a playroom, workout area, home office, and guest suite.
“This project is about layering, and this many layers take time — one color or pattern dramatically impacts the next, even from a different room,” Keasler says.
Elliot was unleashed with full pigment privileges in the basement, where he hatched a dark and dramatic scheme. “He was not shy about his use of color, which I love,” Keasler says.
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
communication specialist
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
zoe mcphail
senior communications coordinator
zoe@paxsonfay.com
From San Francisco, California, Zoe moved to Seattle, Washington to pursue her undergraduate degree at the University of Washington. She graduated with a dual bachelor’s degree in Economics and Political Science. Shortly after graduation from UW, Zoe hopped across the pond to pursue her Master of Science in Urban Economics and Real Estate Finance at the London School of Economics. Focusing on Sustainable Development, she found herself drawn to adaptive reuse and preservation projects in the world of architecture and design. Building on prior marketing and social media experience, Zoe returned to the PNW in July of 2023 to work on social media strategy and content creation for clients at Paxson Fay.
martina povolo
communications assistant
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
communications assistant
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.