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After a year-long submission period, the time has come for us to celebrate the best interiors of 2021. Our Frame Awards 2021 shortlists comprise projects that were commended within our Interiors of the Month programme, in the categories of retail, hospitality, work, living, institutions and shows. Below, find those in the running for our annual distinction, with their final scores from the monthly jury panels, as well as the grand juries who will be crowning the winners.
The winners will be announced in a virtual awards ceremony on 14 October 2021 at 17:00 CET. Did you miss the chance to submit a project to Frame Awards 2021? Submissions for Frame Awards 2022 are now open: share your work to be in the running for an Interior of the Month and Interior of the Year award.
Camper Store Málaga by Oficina Penadés.
RETAIL
Single-Brand Store of the Year
1. Camper Store Málaga, Oficina Penadés, Málaga, Spain, 8.12
2. Apple Aventura, Fosters+Partners, Aventura, The United States, 7.82
3. FREITAG Store Amsterdam, FREITAG lab., Amsterdam, The Netherlands, 7.82
4. T-House New Balance, Jo Nagasaka Schemata Architects & Ondesign Partners, Tokyo, Japan, 7.60
5. Exit Here, Transit Studio, London, The United Kingdom, 7.56
Jury
Rosie Morley, principal at Fender Katsalidis
Matteo Renna, design specialist concept & development at Rituals
Jelle Sapulete, global brand design director Retail at Adidas
Florian Seidl, design manager at Lavazza
Agata Pilip, store designer at Nike
Multi-Brand Store of the Year
1. TFD Hong Kong, Leaping Creative, Hong Kong China, 7.82
2. XYTS, WGNB, Seoul, South Korea, 7.42
3. Lynk & Co Amsterdam Club, S-P-A-C-E Projects, Pepijn Smit x Lynk & Co, Amsterdam, The Netherlands, 7.32
4. tegut… teo, Design for Human Nature, Fulda, Germany, 7.21
5. Alchemy, Studio Paolo Ferrari, Toronto, Canada, 7.20
Jury
Gregory Melitonov, partner and cofounder of Taller KEN
Rosie Morley, principal at Fender Katsalidis
Matteo Renna, design specialist concept & development at Rituals
Sam McMorran, senior lead at IDEO
Agata Pilip, store designer at Nike
Pop-Up Store of the Year
1. Dresscode Concept Flower Shop, F.O.G. Architecture, Beijing, China, 8.13
2. Pop-up experience and store scenography for Bottega Veneta, Random Studio, Seoul, South Korea, 7.52
3. Cup of Ceremony San Francisco, Studio Riebenbauer, San Francisco, The United States, 6.90
4. Hermès Temporary, Park Associati, Milan, Italy, 6.38
5. Hermès Pop-up Store, Elisa Ossino Studio, Rome, Italy, 6.23
Jury
Christina Oppermann, head of commercial operations at the Danish Architecture Center
Gregory Melitonov, partner and co-founder of Taller KEN
Anne-Rachel Schiffmann, director and senior architect at Snøhetta
Zaiba Mian, professor at Humber College
Sergio Mannino, founder of Sergio Mannino Studio
Window Display of the Year
1. Re-Tree, Hakuten, Tokyo, Japan, 8.06
2. Ura – Landscape, JA! Studio, Donostia-San Sebastián , Spain, 8.02
3. Balance, we+, Tokyo, Japan, 7.42
4. I Am A Plastic Bag, Anya Hindmarch & StudioXAG, London, The United Kingdom, 7.13
5. Flutter, we+, Tokyo, Japan, 6.85
Jury
Christina Oppermann, head of commercial operations at the Danish Architecture Center
Anne-Rachel Schiffmann, director and senior architect at Snøhetta
Zaiba Mian, professor at Humber College
Sergio Mannino, founder of Sergio Mannino Studio
Daisuke Nagatomo, assistant professor at the National Taiwan Normal University
Capsule Hostel and Bookstore Qinglongwu by Atelier Tao+C.
HOSPITALITY
Bar of the Year
1. Gusto 501, Partisans, Toronto, Canada, 7.63
2. % Arabica Coffee West Jianguo Road Shanghai, B.L.U.E. Architecture Studio, Shanghai, China, 7.58
3. Mother Pearl, A Work of Substance, Hong Kong, China 7.15
4. Hill Country Wine Cave, Clayton Korte, Texas Hill Country, The United States, 7.06
5. Slit, Artefact, Seoul, South Korea, 7.04
Jury
Joe Cheng, chairman and founder of Cheng Chung Design Hong Kong; president of ATG
Caro Lundin, cofounder and creative director of ARC Club
Patrick Keane, director and cofounder at Enter Projects
Mustafa Afsaroglu, cofounder and interior designer at Taner’s Sons Design Studio (TS-DS)
Nathan Watts, creative director of Interstore
Restaurant of the Year
1. Voisin Organique, Various Associates, Sjenzhen, China, 7.86
2. Alchemist Copenhagen, Studio Duncalf, Copenhagen, Denmark, 7.57
3. EuljiDarak, Limtaehee Design Studio, Seoul, South Korea, 7.48
4. Spice & Barley, Enter Projects Asia, Bangkok, Thailand, 7.31
5. Nómada Chiado, Spacegram Studio, Lisbon, Portugal, 7.28
Jury
Caro Lundin, cofounder and creative director of ARC Club
Elena Apiou, head of design at Aparthotels Adagio
Mustafa Afsaroglu, cofounder and interior designer at Taner’s Sons Design Studio (TS-DS)
Nathan Watts, creative director of Interstore
Wiebe Boonstra, founder and creative director at DUM
Hotel of the Year
1. Capsule Hostel and Bookstore Qinglongwu, Atelier Tao+C, Hangzhou, China, 8.81
2. BnA_WALL Nihonbashi Tokyo, BnA Creative Collective, Tokyo, Japan, 8.41
3. The Boutique Hotel, Atelier Right Hub, Hangzhou, China, 8.29
4. W Hotel Ibiza, Baranowitz + Kronenberg, Ibiza, Spain, 7.80
5. Hishiya, Fumihiko Sano Studio, Kyoto, Japan, 7.57
Jury
Nasim Köerting, head of design at The Office Group
Leni Popovici, founding director and partner at KAP Studios
Luis Pedra Silva, founder and lead architect at Pedra Silva Arquitectos
Elena Apiou, head of design at Aparthotels Adagio
Julian Lwin, principal and spatial design director at Lwindesign and Street Farms USA
Entertainment Venue of the Year
1. Meilan Music Studio, Domani Architectural Concepts, Guangzhou, China, 7.29
2. Felix Meritis, i29, Amsterdam, The Netherlands, 7.27
3. Changjiang Insun Cinema Xian La Botanica Capitaland Mall, One Plus Partnership, Xi’an, China, 7.25
4. Shenzhen Meland Club, X+Living, Shenzhen, China, 6.79
5. Loong Swim Club, X+Living, Suzhou, China, 6.77
Jury
Bill Bouchey, principal and director of design interiors at HOK
Tina Norden, partner at Conran and Partners
Michelle Wilkie, Director at TP Bennett
Hans J. Galutera, founder and CEO of HG DesignWorks LLC
George Foussias, director of interior design at Lemay
Health Club of the Year
1. Vikasa Yoga, Enter Projects Asia, Bangkok, Thailand, 7.66
2. Tanning in the City, Studio Fragment, Seoul, South Korea, 7.23
3. Fusion Fitness·q-plex Premium Club, PONE Architecture, Shenzhen, China, 7.21
4. Mingzhe Water Spiritual Realm Health Club, Mogao Design, Guiyang, China, 7.0
5. Vessel Floats, Arnold Studio, New York, The United States, 6.93
Jury
Bill Bouchey, principal and director of design interiors at HOK
Tina Norden, partner at Conran and Partners
Michelle Wilkie, director at TP Bennett
Hans J. Galutera, founder and CEO of HG DesignWorks LLC
George Foussias, director of interior design at Lemay
HKPI Headquarter Office by Design Systems.
WORK
Co-Working Space of the Year
1. Het Vakwerkhuis, Vakwerk Architecten, Delft. The Netherlands, 7.71
2. Douglas House, Note Design Studio, London, The United Kingdom, 7.64
3. Fosbury & Sons Albert, Going East, Brussels, Belgium, 7.19
4. Spielfeld, LXSY Architekten, Berlin, Germany, 7.17
5. Werkspoor Factory, Zecc Architecten, Utrecht, The Netherlands, 6.93
Jury
Caro Lundin, cofounder and creative director of ARC Club
Nina Sickenga, cofounder of MOSS (Makers of Sustainable Spaces)
Patrick Keane, director and cofounder at Enter Projects
Hana Ahriz, cofounder at Space & Pepper
Mike Long, founding principal of _Novospace
Small Office of the Year
1. HKPI Headquarter Office, Design Systems, Hong Kong, China, 8.17
2. Spitfire Audio Offices, Studio TILT, London, The United Kingdom, 7.45
3. Collective spaces Van Cleef & Arpels offices Paris, Constance Guisset Studio, Paris, France, 7.31
4. R/URBAN Design Office, R/URBAN Design Office, Tokyo, Japan, 7.25
5. Maruhiro Office Nagasaki, DDAA, Nagasaki, Japan, 7.13
Jury
Nasim Köerting, head of design at The Office Group
Michelle Wilkie, director at TP Bennett
Luis Pedra Silva, founder and lead architect at Pedra Silva Arquitectos
Sonya Simmonds, global head of design and build at Spotify
Sergio Mannino, founder of Sergio Mannino Studio
Large Office of the Year
1 Powerhouse Telemark, Snøhetta, Porsgrunn, Norway, 7.82
2 The Campus, Kokuyo, Tokyo, Japan, 7.56
3 Nike Icon Studios LA, LOHA Lorcan O’Herlihy Architects, Los Angeles, The United States, 7.25
4 Breuninger SAX, Studio Alexander Fehre, Sachsenheim, Germany, 6.96
5 AEtelier, Studio Anton Hendrik Denys & Steen Architecten, Leuven, Belgium, 6.80
Jury
Michelle Wilkie, director at TP Bennett
Luis Pedra Silva, founder and lead architect at Pedra Silva Arquitectos
Sonya Simmonds, global head of design and build at Spotify
Bill Bouchey, principal and director of design interiors at HOK
Leni Popovici, founding director and partner at KAP Studios
Maggie’s Leeds by Heatherwick Studio.
INSTITUTIONS
Learning Space of the Year
1. David Brownlow Theatre, Jonathan Tuckey Design, Newtown, The United Kingdom, 7.77
2. Hans Rosling Center for Population Health, The Miller Hull Partnership, Seattle, The United States, 7.68
3. Architecture Library Chulalongkorn University, Department of Architecture, Bangkok, Thailand, 7.59
4. Tainan Public Library, Mecanoo, Tainan City, Taiwan, 7.54
5. The Student Hotel Delft, The Invisible Party, Delft, The Netherlands, 7.52
Jury
Yanfei Li, founder and design director of 8877 Interiors
Patrick Keane, director and cofounder at Enter Projects
Florian Seidl, design manager at Lavazza
Mark Anderson, director of education at Domus Academy
Akanksha Deo Sharma, designer at Ikea
Healthcare Centre of the Year
1. Maggie’s Leeds, Heatherwick Studio, Leeds, The United Kingdom, 8.88
2. Hospital Nova Central Finland, JKMM Architects, Jyväskylä, Finland, 6.91
3. ATOP Beauty Clinic, team55667788, Seoul, South Korea, 6.88
4. Wolen Dentistry, Pures, Wuhan, China, 6.77
5. Dental Clinic – a brave new world, Esoteriko, Sydney, Australia, 6.73
Jury
Bill Bouchey, principal and director of design interiors at HOK
Stefan Weil, CCO and co-owner of Atelier Markgraph
Serhii Makhno, founder of Sergey Makhno Architects and Makhno Art Foundation
Luis Pedra Silva, founder and lead architect at Pedra Silva Arquitectos
Wiebe Boonstra, founder and creative director at DUM
Governmental Interior of the Year
1. Zhang Yan Cultural Museum, Horizontal Design, Shanghai, China, 7.63
2. Bund Post Office Ningbo, Yatofu Creatives, Ningbo, China, 7.59
3. Crematorium Siesegem, KAAN Architecten, Aalst, Belgium, 7.48
4. Amsterdam Courthouse, KAAN Architecten, Amsterdam, The Netherlands, 7.43
5. Bicycle parking garage The Hague, Silo, Den Hague, The Netherlands, 7.23
Jury
Bill Bouchey, principal and director of design interiors at HOK
Stefan Weil, CCO and co-owner of Atelier Markgraph
Serhii Makhno, founder of Sergey Makhno Architects and Makhno Art Foundation
Wiebe Boonstra, founder and creative director at DUM
Anne-Rachel Schiffmann, director and senior architect at Snøhetta
Cultural Space of the Year
1. Kirkkonummi Library Fyyri, JKMM Architects, Kirkkonummi, Finland, 8.11
2. KMSKA Royal Museum of Fine Arts Antwerp, KAAN Architecten, Antwerpen, Belgium, 8.00
3. Migration, La Bande à Paul, Montréal, Canada, 7.57
4. Forum Groningen, NL Architects with DeMunnikDeJongSteinhauser architectencollectief, Groningen, The Netherlands, 7.86
5. Social Harmony, Nosigner, Yokohama, Japan, 8.41
Jury
Daisuke Nagatomo, assistant professor at the National Taiwan Normal University
Julian Lwin, principal and spatial design director at Lwindesign and Street Farms USA
Bill Bouchey, principal and director of design interiors at HOK
Anne-Rachel Schiffmann, director and senior architect at Snøhetta
Martin Mostböck, founder and creative director at ArchitectureInteriorsDesign
Qishe Courtyard by Archstudio.
LIVING
Small Apartment of the Year
1. A Better Place.401, Useful Workshop, Seoul, South Korea, 8.07
2. Space 5.7, Studio Z, Hong Kong, China, 7.33
3. Rattan in Concrete Jungle, Absence from Island, Hong Kong, China, 7.13
4. Las Cuadras Retreat Home, Estudio ji Arquitectos, Alicante, Spain, 7.06
5. Black Gems, Bureau Fraai, Amsterdam, The Netherlands, 6.98
Jury
Valérie Boerma, cofounder of Barde + vanVoltt
Tina Norden, partner at Conran and Partners
Valerie Roosma, interior designer
Serhii Makhno, founder of Sergey Makhno Architects and Makhno Art Foundation
Leni Popovici, founding director and partner at KAP Studios
Large Apartment of the Year
1. SCH52 Loft, Batek Architekten, Berlin, Germany, 7.77
2. The Gymnasium, Robbert de Goede, Amsterdam, The Netherlands, 7.25
3. Reflections of the past – an Amsterdam Loft, Firm Architects, Amsterdam, The Netherlands, 7.18
4. Highrise Apartment, CLK Architects, Moscow, Russia, 7.00
5. Penthouse Prinsengracht Amsterdam, Tom Postma Design, Amsterdam, The Netherlands, 6.67
Jury
Anne-Laure Pingreoun, design curator and founder of Alter-Projects and Alternative-Thinkers
Tina Norden, partner at Conran and Partners
Valerie Roosma, interior designer
Serhii Makhno, founder of Sergey Makhno Architects and Makhno Art Foundation
Leni Popovici, founding director and partner at KAP Studios
House of the Year
1. Qishe Courtyard, Archstudio, Beijing, China, 8.43
2. House T, Suppose Design Office, Tokyo, Japan, 8.14
3. High Desert Retreat, Aidlin Darling Design, Palm Desert, The United States, 7.94
4. Villa Mandra, K-Studio, Mykonos, Greece, 7.68
5. Edgars Creek House, Breathe Architecture, Melbourne, Australia, 7.68
6. Devon Passivhaus, Mclean Quinlan, Devon, The United Kingdom, 7.63
Jury
Martin Mostböck, founder and creative director at ArchitectureInteriorsDesign
Howard Duffy, founder at HTDSTUDIO
Zaiba Mian, professor at Humber College
Hana Ahriz, cofounder at Space & Pepper
Mike Long, founding principal of _Novospace
Co-Living Complex of the Year
1. Arkadia, Breathe Architecture, DKO, Oculus, Sydney, Australia, 7.75
2. Stay KooooK Bern, JOI-Design Innenarchitekten A D joehnk + partner, Bern, Switzerland, 6.77
3. G-Well Homes Social Residence, Joongho Choi Studio, Seoul, South Korea, 6.46
4. The Dime, Fogarty Finger, New York, The United States, 6.44
5. Plant House, Büro für Bauform, Nuremberg, Germany, 6.27
Jury
Howard Duffy, founder at HTDSTUDIO
Zaiba Mian, professor at Humber College
Mike Long, founding principal of _Novospace
Hana Ahriz, cofounder at Space & Pepper
Elena Apiou, head of design at Aparthotels Adagio
Show Flat of the Year
1. First House, Hanghar, Murcia, Spain, 6.38
2. Embrace Connect Purify, Bean Buro, Hong Kong, China, 6.02
3. Centre Point Residences, MoreySmith, London, The United Kingdom, 5.89
4. Geometrical Loft, Ignacio Hornillos, Madrid, Spain, 5.85
5. An Exploration Show Flat, Design Apartment, Beijing, China, 5.77
Jury
Tiffany Tao, regional workplace manager at Newmark
Amrita Mahindroo, director of DROO – Da Costa Mahindroo Architects
Meryem Yalçın, assistant professor TOBB University of Economics and Technology
Justin Bridgland, cofounder at More Design Office
P C Ee, cofounder at IndustryPlus
Kitchen of the Year
1. Plate Kitchen, David Thulstrup, Cologne, Germany, 6.56
2. Crcs Kitchen, Plutarco, Mardid, Spain, 6.40
3. Gentleman’s Kitchen, Strategy & Space, Berlin, Germany, 6.23
4. Rainforest Kitchen Dubai, Günel Aghazada, Dubai, United Arab Amirates, 5.45
5. Loft for an artist, studio karhard®, Berlin, Germany, 4.56
Jury
Christina Oppermann, head of commercial operations at the Danish Architecture Center
Kate Shepherd, cofounder and strategic director at The Future Collective
Johnny Chiu, founder of J.C. Architecture
Valérie Boerma, cofounder of Barde + vanVoltt
Amrita Mahindroo, director of DROO – Da Costa Mahindroo Architects
Bathroom of the Year
1. Kuwamizu Bath House, wAtelier, Kumamoto, Japan, 6.77
2. Bathroom Landscape Villa, Studio Piet Boon, The Netherlands, 6.13
3. Villa Bogenhausen, Arnold / Werner Architekten, Munich, Germany, 5.93
4. Luma, Conran and Partners, London, The United Kingdom, 5.38
5. Loft for an artist, studio karhard®, Berlin, Germany, 5.16
Jury
Valérie Boerma, cofounder of Barde + vanVoltt
Johnny Chiu, founder of J.C. Architecture
Hu Fang, founding director at Puri Lighting Design
Valerie Roosma, interior designer
Mustafa Afsaroglu, cofounder and interior designer at Taner’s Sons Design Studio (TS-DS)
Pavilion S by Rooi Design and Research.
SHOWS
Trade-Fair Stand of the Year
1. Pavilion S, Rooi Design and Research, Shanghai, Chian, 7.86
2. Delivered, D’art Design Gruppe, Dusseldorf, Germany, 7.64
3. Shared Spaces, Kemmler Kemmler, Dusseldorf, Germany, 6.77
4. Zachary Pulman x The House of Contemporaries, Zachary Pulman Design Studio, London, The United Kingdom, 6.68
5. Alvic Blue Moon Lounge Bar, Héctor Ruiz Velázquez, Madrid, Spain, 6.65
Jury
Yanfei Li, founder and design director of 8877 Interiors
Golnar Roshan, partner at Rive Roshan
Stefan Weil, CCO and co-owner of Atelier Markgraph
Matteo Renna, design specialist concept & development at Rituals
Florian Seidl, design manager at Lavazza
Exhibition of the Year
1. UABB Longgang Exhibition Hall, Atelier XI, Shenzhen, China, 7.84
2. Migration, La Bande à Paul, Montral, Canada, 7.75
3. Blink: The End is Insight Met Studio, Barker Langham, Jason Bruges Studio, London, The United Kingdom, 7.65
4. Beethoven Moves Exhibition, Tom Postma Design, Vienna, Austria, 7.32
5. The Porcelain Room – Chinese Export Porcelain Exhibition Milan, Tom Postma Design, Milan, Italy, 7.23
Jury
Golnar Roshan, partner at Rive Roshan
Florian Seidl, design manager at Lavazza
Julian Lwin, principal and spatial design director at Lwindesign and Street Farms USA
Martin Mostböck, founder and creative director at ArchitectureInteriorsDesign
Daisuke Nagatomo, assistant professor at the National Taiwan Normal University
Set Design of the Year
1. Bach is Heart Sutra, Zuni Icosahedron, Hong Kong, China, 7.63
2. Billie Eilish – Where Do We Go? The Livestream, Moment Factory, Los Angeles, The United States, 7.00
3. The Drowned World Anchor, Ultra Studio, Tokyo, Japan, 6.61
4. Mercedes-Benz EQS x Tom Van Der Borght, Ele Anschütz Bühne und Dekoration, Berlin, Germany, 5.98
5. Pokas, Zula Matias, São Paulo, Brazil, 5.31
Jury
Bill Bouchey, principal and director of design interiors at HOK
Dr Avsar Gurpinar, lecturer in design at Loughborough University School of Design and Creative Arts and cofounder of Ambiguous Standards Institute
Howard Duffy, founder at HTDSTUDIO
George Foussias, director of Interior Design at Lemay
Akanksha Deo Sharma, designer at Ikea
The shortlist and jury for our Executional and Honorary categories will be shared tomorrow on Frameweb. The virtual awards ceremony for Frame Awards 2021 will held be on 14 October, and the Frame Awards 2022 platform is now open for submissions.
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
communication specialist
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
zoe mcphail
senior communications coordinator
zoe@paxsonfay.com
From San Francisco, California, Zoe moved to Seattle, Washington to pursue her undergraduate degree at the University of Washington. She graduated with a dual bachelor’s degree in Economics and Political Science. Shortly after graduation from UW, Zoe hopped across the pond to pursue her Master of Science in Urban Economics and Real Estate Finance at the London School of Economics. Focusing on Sustainable Development, she found herself drawn to adaptive reuse and preservation projects in the world of architecture and design. Building on prior marketing and social media experience, Zoe returned to the PNW in July of 2023 to work on social media strategy and content creation for clients at Paxson Fay.
martina povolo
account coordinator
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account coordinator
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are seeking a highly skilled and creative Digital Marketing Specialist to join our growing team. This role is ideal for someone with a deep understanding of social media strategy, content development, algorithm trends, and strong knowledge of paid social and digital marketing best practices. Bonus points for graphic design skills to strengthen our clients' social media presence with dynamic, eye-catching content. Click here to read more.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.