4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
Welcome to Different Strokes, a look at unique home design choices that beg for further explanation.
In the 1890s, the Great Northern Railway connected St. Paul, Minnesota, to Seattle, stretching through Stevens Pass near Washington’s Lake Wenatchee. It brought more development to the mountainous area, resulting in a construction boom of lakeshore summer lodgings. That history is a point of pride for Pat and Sara, who have cherished memories of visiting their 1915 lakefront cabin for the last 25 years with their two (now grown) children. But staying at the cabin, which lacked a foundation and insulation, and had underground pipes that would freeze in cold temperatures and needed to be drained at the end of the summer, was, as they say, “a step above camping.” It was basically unusable outside of summer.
By the time the pandemic rolled around, the rustic structure had fallen into disrepair, and Pat and Sara found themselves wishing the place were in better shape so they could retreat from their primary residence in Seattle. They knew it was finally time to fish or cut bait: They either needed to sell the property or drastically renovate it. Fortunately, the couple got to know architect Todd Smith of Washington firm Syndicate Smith, who’d done their next-door neighbor’s remodel and had worked on many other homes around the lake.
“The first conversation I had [with the owners], I said, ‘What do you want to do with this?’” explains Smith, about whether to tear down or work with the existing cabin, which was built with a one-room footprint that had been added to in later years. “Sara said, ‘Well it would be great if we could keep some of it.’ We both agreed that the most special thing was the actual cabin.”
So in spring 2022, they embarked on a plan to encapsulate the pioneer-style cabin inside a new 1,165 square-foot construction, like a diorama at a natural history museum. With the help of general contractor Timberwood Construction, they preserved almost all of the original cabin’s hand-hewn logs and its stone chimney, turning the old, intact structure into the living room of their stately glass, metal, and wood lake home.
Pat and Sara say the “cabin within a cabin” concept felt unattainable until they actually saw the final product, completed in fall 2024. They figured the log structure would fall apart during the construction process, but instead it feels like a cozy, cohesive part of their larger vacation home. We spoke to the owners and their architect about the log cabin turned lake house living room. Our conversation has been edited and condensed for clarity.
Sara: When we bought it, we had originally thought maybe we’d remodel, but they told us, ‘Oh, this thing won’t last ten years. We don’t even know how the roof is standing.’ And we said, we do, because every winter, they put poles to hold up the roof inside, then we drained the water from the pipes. So it was only usable in the summer.
As our kids grew up and got really busy with a lot of stuff, we just weren’t there very much. Eventually it kind of fell into disrepair, but we always still loved it. The first remodel had been done in 1947; the new parts [included] a little kitchen and a bathroom, and the rest was just the log cabin. We hated the idea of taking it down, because people always said it’s one of the oldest cabins here, and we just always loved how cozy it was in the one little main room. We didn’t want to take it down, and we thought that was going to have to happen.
Todd: I first met Sara in the middle of January 2022. It just snowed and there was a massive flood that happened on the lake. The lake rose up and went into their yard, and the biggest tree you’ve ever seen crushed their dock. So she’s arriving for the first time on-site to see this scenario. We agreed that of all the attachments, the most special thing was the actual Walden-style cabin, the log part. I said, ‘You know what a diorama is right? Like in a natural history museum where it’s this little time capsule but very curated. I think you ought to do that with this cabin. You should keep all that original cabin.’
Sara: I thought [the cabin] would be a wing or that it would be connecting two parts. But then when Todd brought the initial plan to us, he explained something that we hadn’t known, that we had this long, skinny lot. We thought we had a big, wide lot toward the street. He explained it very logically, like, ‘If we want to save this, this old cabin is right in the middle…we could put the house around it, and that’s the only way to keep it.’ Then he went through how what he had designed met all the other things we said we wanted, like some small bedrooms. It’s still cozy, but it’s light. We kept saying, light, light, light. When we heard the plan, it was so clearly form following function. But it was shocking.
Pat: I’m more of an engineer, and I thought, Is that thing even going to stand after you take off the add-ons? I thought it would either be super weird or super cool. We trusted Todd that it was going to turn out cool and we could get around all the engineering challenges.
Todd: The logic of the log cabin was a challenge: How do we reinforce this thing? How do we build around it, and how do we conserve it?
Sara: It didn’t have a foundation, and so when they dug it out they found all this cool stuff. They found an old iron with a wooden handle. Things from pioneer days—10 plates that were deteriorated, old leather shoes. It was old. I think we were all scared.
Todd: This wasn’t an unlimited budget. What was cool about it was to take the legacy experiences they’d had as a family and make it something that was realistic to them, as opposed to making this turbo spaceship. It’s not a glass box. It’s resilient with the seasons. I mean, we’re seeing 100-degree temperature differential throughout the year, so this has to be comfortable.
Sara: We kept saying practical and functional and practical and functional. We weren’t saying the sky’s the limit.
Todd: They did the land use diagram understanding what we could do, where we could do it, what were the setbacks. I was excitedly confident.
Sara: We were also deciding if we’d even keep the cabin, because we were trying to be cost-effective, and we thought if it was going to cost too much, we couldn’t keep it. We didn’t know what we’d do if we tried to move it. Todd said, ‘If it doesn’t work, we can use as much of the cabin as is left.’ Todd promised me that even if we didn’t have the old cabin in there, the design would work.
Todd: Timberwood Construction are masters at this. They said, ‘We can figure it out, though it’s not going to be everything perfect and level.’ They tried to level things out a little bit. But if you look closely at some of the professional pictures, you’ll notice that it’s slightly slanted on the inside. You can see them just propping up the perimeter and keeping the rafter tails of the existing cabin throughout. It’s not such a big room. We thought, If it works, it works, and if it doesn’t, it doesn’t. So it was worth the effort to try.
Sara: When the rough walls went up. I remember walking in for the first time and it was like, Oh my gosh, this is going to be amazing. I love this. The size is perfect. It’s so light from the kitchen. The kitchen isn’t too big. It isn’t too little. The cabin is so perfect.
Pat: That’s when we kind of realized that the old cabin was just going to totally hit the ball out of the park [as the] living room, because you go in there and it’s just an enclosed space within a much larger space, and it just feels cozy and nice. We could imagine having a fire in the fireplace, and then we could walk around to that outside bit that looked out on the lake, and could imagine sitting there in the mornings drinking coffee. That’s when we realized that it was going to be super cool, not super weird.
Top photo by Will Austin
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
account executive
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account coordinator
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account coordinator
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.