2309 E Madison Street
Seattle, WA 98112
info@paxsonfay.com
The collection takes Springboard in a whole new direction.
Working surface expert, Springboard, proudly introduces DOURO, a new collection of vertical and horizontal collaboration tools inspired by Portugal’s Douro Valley, a picturesque region known for its sloped terrain and winding vineyards. Designed with soft, rounded edges, DOURO is reminiscent of the valley’s rambling hills, rendering the pieces to look more like furniture than traditional collaboration tools. DOURO also interprets the valley’s natural textures through honest materials like birchwood and stainless steel, evoking a sense of warmth not typically found in other working surfaces. As the industry gravitates toward comforting, homey environments, DOURO is the perfect addition to residential-inspired spaces, whether at home or in a public place.
The DOURO launch also marks the introduction of horizontal working surfaces to Springboard’s product family. In addition to an angular mobile easel and a wall-mounted whiteboard, DOURO features two dry-erase meeting tables and a writable desk, blurring the lines between furnishings and working surfaces. DOURO’s horizontal boards also promote collaboration and imagination while offering an efficient solution to space-conscious working and learning environments. Designed to flourish in a variety of commercial and residential spaces including education, offices, healthcare, home offices, and more, DOURO provides more creative ways to communicate.
Dry Erase Meeting Table
Combining traditional furniture design with a collaboration tool, DOURO Meeting Table allows small groups to share ideas on the same horizontal surface. Topped with a durable melamine resin surface and birchwood trim, the Meeting Table is a blank canvas for analog communication. It’s also supported by curved tubular steel legs that echo the rounded nature of the DOURO Collection. Available in both regular and high top variations, the tables seat four and two people, respectively, and each come with a center cutout for cable management. DOURO Meeting Table is 720 mm (28”) tall and 2,100 mm wide (83”) while the High Top is 1,080 mm (43”) tall and 1,200 mm (47”) wide.
Dry Erase Desk
Students are typically dissuaded from writing on their desks, but DOURO’s Dry Erase Desk makes that a thing of the past. Designed with Meeting Table’s same melamine surface, birchwood trim, and stainless steel legs, the Desk is designed for individual brainstorming and organization. Intended for learning environments of all kinds, the Desk caters to visual and kinesthetic learners, allowing them to materialize ideas and interact with their environment. DOURO Desk features a cable management cutout at the top of the writing surfaces. DOURO Dry Erase Desk is 740 mm (29”) tall and 1,500 mm (59”) wide.
Mobile Easel
DOURO Mobile Easel is an angular, moveable writing surface suited for residential and commercial spaces alike. Designed with a 4 mm ultra-clear white premium glass surface, Mobile Easel leaves no marker streaks. Mobile Easel comes with chromed steel legs, a stainless steel tray, and a birch plywood frame, reflecting the natural materials and textures found in today’s design trends. Mobile Easel also comes with three locking castors for easy mobility and stability and is 1,850 mm (73”) tall and 700 mm (28”) wide.
Glass Writing Board
The wall-mounted sister product to DOURO Mobile Easel, DOURO Glass Writing Board is a ghost-free 4 mm glass surface. Trimmed with birchwood—that makes the piece look like a picture frame—and a stainless steel tray for markers and erasers, the Writing Board takes a warm approach to wall-mounted working surfaces. Designed to look natural in any home or work environment, the Writing Board’s mounting hardware is hidden for a free floating effect and is 900 mm (35”) tall and 1,200 mm (47”) wide.
The DOURO Collection has a flat-pack design, which is easily shippable through UPS/FedEx. This shipping process eliminates bulky, fully-built crates that tend to take up too much space and waste natural resources. Specifiers can simply order, track, and receive individual DOURO pieces or a variety of Easels, Wall Boards, Meeting Tables, and Desks without difficult cumbersome shipping crates. The DOURO Collection is in stock and ready to ship in two weeks.
DOURO’s flat-pack design is also quick and easy to assemble. Each product comes with simple components that come together with just a screwdriver. DOURO is specifiable as a cohesive group for larger workspaces, or sold separately for small workspaces and private offices.
About Springboard
North Carolina-based manufacturer Springboard develops refined working surfaces that facilitate creativity, innovation, and collaboration. Their commitment to uncompromising craftsmanship and precision is fueled by their belief that people should be able to engage passionately in all aspects of their lives, including their work. Springboard exists to give people design-forward tools to express their ideas.
meet the team
We’re a team (and a dog named Evie) inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
amy golden
principal
amy@paxsonfay.com
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
claire butwinick
senior account coordinator
claire@paxsonfay.com
Claire Butwinick specializes in marketing and social media strategy, copywriting, and public relations. Formerly the Assistant Editor at GRAY Magazine, an international architecture and design publication based in Seattle, Claire brings to Paxson Fay her editorial background and a passion for all things design. In addition to her writing experience, Claire is a seasoned public speaker, moderating a number of panel discussions with IDS Vancouver and Be Original Americas, and hosting the 2019 GRAY Awards. Last year, she took her speaking skills virtual, conducting several Instagram Live interviews with designers amid the pandemic. A graduate from the University of Washington’s School of Communication: Journalism, Claire was honored with a Pioneer News Group Excellence Award for Visual Journalism, selected for the Communication department’s prestigious Career Exploration scholarship, and nominated for a Hearst National Journalism Award. Her work also appears in GRAY Magazine, Office Insight, SagaCity’s Jewish in Seattle Magazine, and more.
colby wood
senior account coordinator
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
Chloe Edwards
account coordinator
chloe@paxsonfay.com
Chloe Edwards is a PNW native and recent Summa cum laude graduate from the University of Washington, where she studied Communication and Anthropology. While interning with the strategic communications firm Parsons + Co. Chloe developed skills in messaging and branding development, media outreach, and social media management. Chloe joined the Paxson Fay team as an intern in the fall of 2020. At Paxson Fay, Chloe creates social media content for a variety of client campaigns and profiles and leads engagement on several accounts, coordinates internal communications efforts, and assists with media outreach. As Paxson Fay's full-time Communications Assistant she uses her experience to achieve social media marketing, content strategy, and media relations success for clients and for the Paxson Fay brand.
Ryan Hulsey
digital marketing manager
ryan@paxsonfay.com
Originally from Las Vegas, Ryan (they/them) graduated from the University of Washington (Go Dawgs!) and considers Seattle to be home. Ryan’s career has shifted many times - from being a campaign organizer in politics to being a professional photographer and wedding planner - but they have always gravitated towards the art of marketing and know it's their true calling. After working at multiple start-ups and building digital campaigns for companies like Google and Amazon, Ryan is excited to be a part of a team that aligns with their passions for architecture and design. Ryan is bringing years of marketing, data analysis, and social media experience to the team and is thrilled to start supporting clients in achieving their marketing goals.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.