4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
Urban Code
Neighborhood context takes three houses to unexpected places.
BY CHERYL WEBER
In addition to being home to Apple’s headquarters, Cupertino, California, is known for its concentration of Eichler homes—enough to warrant their own zoning district. This compact house is in a neighborhood close to that early ’60s enclave, and it takes their quintessential indoor-outdoor qualities and climate responsiveness to the next level. The local influence, combined with the owners’ interest in Japanese design, inspired a compact courtyard house that produces as much energy as it uses.
Much of what the couple, with two young children, liked about Japanese homes was their use of a restrained natural palette to create a visually calm environment. They also appreciated domestic patterns such as a sunken entry, or genkan, and an engawa-style back porch. This focused approach also fit their bud-get-driven program and the need to keep the house small.
Its form grew out of local “wed-ding-cake” zoning, which required that the second story step back from all four sides of the first floor. For the mostly Spanish colonial-style houses around them, that meant squeezing the second floor into another pitched roof volume, something the clients wanted to avoid. “Working within the boundaries, we came up with a more modern massing that works well given the limited square footage,” says SHED principal Thomas Schaer. “We could have a 12-foot ceiling height on the second floor, which allowed us to put in lofts and storage. That added a lot of utility to rooms that would otherwise be punishingly small, especially the kids’ bedrooms.”
Another thing the clients admired about Eichler homes was their solid street face. Unlike Spanish colonial homes, with a living-room window on the front, Eichler living spaces are in the back of the house. They open to a private oasis where doors can be left open to breezes, and pets and children are safe from the street. In a neighborly nod, the rectilinear street face is framed in white stucco, with a short concrete wall, wood slats, and a Richlite-clad garage door abstracting the composition.
Space Craft
Set back roughly 20 feet in the front and back and 5 feet on the sides, the footprint maxes out the floor area ratio on its roughly 50-foot-wide lot. Visitors are led on a little journey to the front door-around a bench and low concrete wall, through a wooden gate, past an enclosed courtyard, and around another turn-before reaching the door to the genkan, where shoes are removed. To the left along the passageway, a black sliding door opens to the garage. Above the bench in the genkan, an opening high on the wall allows light to pass through to a bathroom behind it. Throughout the house, vertical wood slats have the same effect. “The vertical slats are more of a Midcentury or Scandi move,” Thomas says. “The general idea is that in lieu of a wall, there’s an intermediate way of making space, allowing light and air to pass through.”
Parallel circulation spines are a space-saving move that provides built-in functions on both sides of the hallways. At the entrance, the main spine looks straight through the house, dividing the kitchen and dining area on the right from the living room on the left, where a raised ceiling differentiates the space. This room looks out on another gravel courtyard and red maple tree occupying a notch between the house and garage. Purposeful and compressed, the living room couch is nested against a low dining room cabinet, and the 9-foot-long dining table, in turn, settles back against the kitchen island, which supports a bench.
Flowing out from the kitchen galley, a secondary corridor leads to the family room, incorporating a band of closets on one side and, on the other, a laundry tucked under the switchback stair. This service core also packs in mechanicals under the extravagantly tall roof: A ducted water heater sits behind a panel in the coat closet, and an energy recovery ventilator was squeezed into the stairway ceiling.
“The flat roof has a PV array to keep it out of sight; it’s a nice, casy-to-main-tain-and-service platform for the solar system,” Thomas says, and battery packs on the back of the house store the charge. A motorized skylight at the top of the stair draws air up and out from the courtyards, and sunlight slants down into the laundry room through slats along the switchback.
“Curves in the stairwell let light flow down and around and avoid corners, which create little bands of shadow,” Thomas says. “It’s the owner’s favorite feature.” The family room functions as a flex space: when the clients’ parents visit, its full-height pocket door can be closed, becoming a guest room with an adjacent bath.
Upstairs spaces lock together in a similar fashion. The primary bath contains a water closet and a slate-lined wet room with a shower and wooden soaking tub; between them the vanity sink is partly open to the bedroom. On the other side of the stairwell are the kids’ bedrooms, each with a loft and high windows.
“Throughout the second floor, we used the extra volume to create a sense of space and bring light in, and for two storage areas and two lofts,” Thomas says. “Eventually the kids’ beds will go up into the loft, and they can use the floor for desk space. It’s compact but fun, and very usable.”
Back Story
In this climate, reducing heat gain in summer plays a huge role in reaching Net Zero energy performance. Although full-height sliding doors open the west-facing living spaces to a low deck and small lawn at the rear of the house, they are fitted with exterior solar shades, and the covered veranda also provides protection from the sun and rain. The porch is a modernized version of an engawa, or transitional space between inside and out, Thomas says. “In a traditional Japanese house, you would install rice paper sliding doors around the perimeter and remove them in summer, using the deck as a place to sit. One of the primary differences in our Western decks is that you have furniture on it, whereas the Japanese just sit directly on the engawa or use the edge as a bench, part of the shoes-off zone.”
Solid yet adaptable, the house teases the sublime from the simple. It’s a testament not only to the design team but to the owners’ resonate dreams. “The clients told me that they went on vacation for a week in Hawaii, and the whole time they were thinking how great it will be to get home,” says Thomas. “I think what it speaks to is the level of involvement they had in the project. We want it to be an opportunity for us to try something new in the process of achieving the clients’ objectives.”
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
account manager
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
senior account executive + digital lead
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account executive
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account executive
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
Jamie Paxton
Communications Assistant
jamie@paxsonfay.com
Growing up in the Bay Area, Jamie made her way to the Pacific Northwest to attend the University of Washington, where she graduated with a bachelor's degree in Communications and Psychology. Jamie first joined the Paxson Fay team as an intern during her senior year at the University of Washington and is excited to continue her journey with the team as a Communications Assistant. With a passion for writing and social media, Jamie is excited to bring her creativity and unique perspective to the role. Outside of work, you can find Jamie exploring local restaurants or picking up a good book.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.