4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
There’s drafty, and then there’s relocating the living room couch because no one can sit by the window in the fall and winter. That’s exactly what Eric and Kristin Courtemanche did in their 1990 home in Seattle’s Denny Blaine neighborhood, where they live with their three children. “We had to move away from all that glass because it was so cold,” recalls Eric. The couple bought the house off-market in 2015 because they loved the neighborhood, but as the years passed they discovered many of its problems.
The windows were at the end of their life. There was water intrusion. “There was not just moss, but full-on vegetation growing out of the exterior siding,” says Kristin. The deck was sagging, and the lower level was so damp that it could only be used for storage, which was a waste of space. Plus, this being a ’90s build, “There was a lot of glass brick,” says Eric. “Signature nineties, but also, not doing anything to keep the envelope insulated.”
Before: Eric and Kristin Courtemanche bought this 1990 house in Seattle in 2015. They worked with SHED Architecture & Design on a whole-house remodel that involved removing the cornice at the roof to simplify the exterior lines and remediating the roof assembly.
After: Front Exterior
The couple, who call themselves “original fans” of Dwell—”We remember the ‘Fruit Bowl Manifesto,’” says Kristin—had seen the work of local firm SHED Architecture & Design, and reached out to them about a remodel and an energy efficiency tune-up. Their question throughout the process was, “‘How can we be green?’” says Eric. The answer involved a whole-house deep energy retrofit, says SHED project architect Robert Arlt.
“That was one of their goals from the very beginning,” adds design principal Thomas Schaer. “A lot of people allow that to slip away as they identify their dream tile, or when the budget numbers come in, but they did not falter. They were very targeted in their approach to get the biggest bang for the buck.”
Using WUFI, a modeling software for Passive House construction, the firm presented the couple with a plan, wherein the owners were able to see the effects of their choices—from the appliances, to the windows and exterior insulation. “That allowed us to test a few different options and then compare with the budget,” says Arlt.
In the end, Eric and Kristin opted to incorporate several strategies to reduce their energy demand, although they didn’t go for full Passive House certification in order to stay within budget. They converted the house to all-electric and energy-efficient appliances, added continuous exterior insulation with rainscreen cladding for reduced thermal bridging, and set up a whole-house ventilation and air filtration system. Lastly, they chose to install a photovoltaic array, rather than upgrading to triple-pane windows, as the solar panels are slated to offset 87% of their energy use.
The design team compares the new layers of exterior insulation to a winter coat, or a blanket enclosing the house. “When you put that blanket around everything, it’s a really meaningful difference,” says Schaer.
The team also made some updates to bring the house out of the ’90s. “In general, we want to do as little as possible to get a good result when we’re remodeling a house,” says Schaer. To that end, they emphasized the home’s strengths, like the entry bridge and the curved wall of a powder bathroom just across from the front door, and they removed clutter, like the choppy, mismatched square windows, and the interior walls that hampered the floor plan.
They started by salvaging space from a den/office to enlarge the kitchen, since Eric and Kristin are big bakers and entertainers. Then SHED took down walls to open the kitchen to the rest of the plan, leaving only a structural post, and added a large sliding glass door to connect the living room to a rebuilt deck. Now, the two doors lead outside, creating an easy, circular flow between the deck (which is the couple’s only flat outdoor space) and the main living spaces.
Built-in Ash casework, like the half-wall that bridges the living and dining room, the mudroom area in the basement, and an upstairs reading nook, pulls the house together across its three floors. It also fulfills the clients’ brief for a “Nordic palette,” which Eric describes as “blonde wood, grey concrete, and black as an accent.”
These days, it’s easy to keep every room of the house at a balmy 68 degrees. “It’s boring, but I think the temperature management makes such a huge difference,” says Kristin. “We spent so much of our energy previously trying to manipulate things so that we were comfortable, whether it was taking clothes on and off, or trying to put heavy drapery over the single-pane windows.”
Even so, their current favorite spot isn’t even inside: It’s the deck, where family members tends to gather, or just sit solo with a book. When Kristin’s family calls, they ask, “‘What’d you do this weekend? Did you get any deck time in?’” she says. “That whole area, from the kitchen and dining room, extending out to the deck, is the family hub now.”
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
account executive
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account coordinator
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account coordinator
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.