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What’s in the box? NeKeia McSwain designs a luxe lounge with help from Material Bank
PARTNERSHIP | AUG 31, 2023 |
By Siobhán McGowan | BOH Brand Studio
Imagine: “Champagne is flowing. Business is taking place—the intertwining of old money and new, of wisdom, wealth and celebrity. Off in one corner, Rihanna holds a meeting. Her kids are at home, of course—there’s no daycare at the cigar lounge, though we do have a few private rooms in case any of the clientele want to make out away from prying eyes. The elevator doors open, and I enter wearing a floor-length, ostrich feather–festooned black gown. By now, I’ve lost those last five pounds, so the dress is perfection on me, I’m really feeling snatched. I thank everyone for coming out to celebrate the opening night of my members-only club; thank the cover band for the jazz standards. Rihanna takes the stage. She performs a song, then announces to the crowd that she’ll be partnering with me to open a similar venue soon in another part of the world. I’m thinking Paris.”
In describing this vision, NeKeia McSwain sets the scene for a seductive and ultraluxe champagne-and-cigar lounge—located, she says, maybe in Manhattan, maybe in Cape Town. It’s a space the Denver-based interior designer gamely imagined using samples supplied by Material Bank. From gold-studded ceiling tiles to ornate crown molding, fur-upholstered wingback chairs to burgundy marble flooring, free samples for every single product she sourced arrived in one convenient box from the platform, which offers industry pros access to thousands of brands across every design category.
“Material Bank is the ultimate innovator,” says McSwain, who was introduced to the service through her association with Black Interior Designers Network. By consolidating so many products in one easy-to-search platform, then providing samples overnight, Material Bank solves two common business problems with one box: “Before, when I had to visit different showrooms, the challenges were finding the time and confirming availability,” she says. “When you’re in a crunch and can get memos in hand the next day to compare colors and textures, you realize how truly important Material Bank is.”
Discovery is another plus. “A good 80 percent of the choices I made for my champagne-and-cigar lounge are brands that are new to me,” says McSwain. “Because I browse by product, it’s quite serendipitous. I’ll have a vision in mind, and knowing that I need leather for a chair, for example, I’ll sit and filter leathers until the perfect one pops out at me. Then it’s on to stone. Before you know it, I’ve got an amazing combination of materials that fit perfectly together to complete a project—as well as an awareness of all these different brands.” Aside from the fantasy lounge she manifested for Business of Home, she’s currently sourcing from Material Bank for a real-life custom build in Atlanta.
Below, McSwain talks through each sample in her Material Bank box, explaining her selections of rich red hues and plush, touchable textiles that set the tone of the lounge. She envisions it as the ultimate immersive escape, an exclusive yet chill club where guests can relax and indulge: “Delicious food, top-tier champagne and cigars, vibey music: All the luxuries of life are served on a silver platter.” Best of all, you’re on the guest list. “Just hop a flight, first-class Emirates to Cape Town,” says McSwain. “I can’t wait to welcome you there.”
What’s in the box? NeKeia McSwain designs a luxe lounge with help from Material Bank
A flat lay by NeKeia McSwain sourced from Material BankCourtesy of Material Bank
1. JAMIE BECKWITH NAILED IT NOIR WITH MATTE GOLD NAILHEAD WOOD TILE
“When walking into a space, I look up. We’re always looking down—at the floor, at our feet, at our phones. We need more reasons to look up. I wanted paneling that would be striking as well as subtle enough to suggest the idea of nobility. This carved wood tile has a clean but detailed feel—enhanced by the embedded matte gold nail heads. Can’t you just imagine it overhead? The black-and-gold hand-made pipe is a memento from my travels in South Africa.”
2. FAD HAND-PAINTED CROWN MOLDING IN ANTIQUE BRONZE/OLYMPIC GOLD/ANTIQUE COPPER
“Regal AF. Transitioning from the amazing noir wood ceiling panels with the nail heads, the metallics in this molding create a true ‘crown.’ The colors tie in to the Sheila Bridges’s toile on the windows, and the fact that it’s hand-painted makes it even more of a must-have. Pure wow.”
3. TILEBAR MEZZO BORDEAUX MARBLE MOSAIC TILE
“The majority of the wallcovering, beneath the black faux leather, is this mesmerizing geometric mosaic tile, made from Russo, Saint Laurent and Calacatta marbles. The depth of color, the bordeaux paired with white and gray, picks up on so many of the other elements in the room. I love layering textures and prints. Since the ceiling and the top section of the wall are both dark, solid colors, it’s time for me to bring pattern into play.”
4. ANZEA PLASTIC BASKET BOGUS BUSHEL WALLCOVERING
“For just the uppermost portion of the walls, this faux woven leather will serve as the background for light fixtures and framed artwork. I’ll incorporate leather-fringed, brass-framed sconces, pendants and chandeliers from my collection with Ngala Trading Co. to elevate the space to a whole new level of sexy. Whether it’s the oxblood red or classic black, the colors work perfectly.”
5. ARTISTIC TILE BRECCIA VINO STONE FLOORING
“This wine-colored marble tile with white veining extends the color palette introduced by the Mezzo Bordeaux mosaic tile on the walls to the flooring. So luscious.”
6. SICIS VETRITE IN BOHEME BROWN
“Long seamless slabs of this tempered, satin-finished glass cover the countertops and islands, with tiles of it wrapping their bases. It somehow magically supplies the lightness and reflectivity found in glass but also the depth of its nuanced amber-brown color.”
7. MOMENTUM TEXTILES GRANDEUR UPH IN SANGRIA
“In lieu of traditional upholstered backing for the banquettes, bolsters in this plush velvet fabric will be attached to the wall by two wide leather straps, one on each side. It’s inspired by trends I’ve seen on my travels, in both kitchens and nightclubs, and it’s a good way to incorporate additional product into a scheme. Mounted bolsters offer cushioning and support without diminishing the impact or obstructing the view of the bordeaux mosaic tile the way a whole banquette block would. They let me keep the stone surround consistent throughout the entire space.”
8. & 9. BERNHARDT RANDOM IN CHALK AND BRENTANO RAKU IN SMOKE
“These two materials pair well together for banquette seating without overwhelming the space because they’re from the same color family. The Bernhardt Random zigzag pattern introduces some movement beneath the bolsters. As for the Brentano Raku, it’s right there in the colorway name—Smoke. Clearly a fabric destined for a cigar lounge! This pattern mimics the crackled surface and rough brushstrokes of traditional Japanese pottery, but the look is quite avant-garde and abstract. It’s also a Sunbrella performance textile, so it can stand up to all the excitement.”
10. MOORE & GILES AUCKLAND SHEEPSKIN HIDE IN IVORY
“This longhaired sheepskin is awesome to upholster the huge, freestanding wingback chairs I picture in front of a ceiling-dropped fireplace where two guests are deep in conversation. Not ideal if you fall asleep with a lit cigar in hand! But for the aesthetic, and the feel, it’s really cool. The epitome of lush, it offers a soft counterpoint to the leather that’s everywhere else. Let’s also use it on the chaises in the private rooms.”
11. & 12. FOGLIZZO LUCE RUTABAGA LEATHER UPHOLSTERY AND FOGLIZZO VENEZIANA PERFORATED LEATHER IN IVORY SAND
“On the exterior of the barstools, the custom laser-engraved Luce haired hide displays a sinuous pattern. For the interior backing of the stools, the stamped nubuck of Veneziana gives the impression of being woven like a miniature Venetian blind. Together, they make such an interesting complement to the sheepskin wingbacks and add to the overall tactility of the environment. Leather, hide, fur: I’m bringing in natural materials everywhere!”
13. SILVER STATE EL DORADO IN WINE
“A great solid oxblood for the ottomans.”
14. MOZ DESIGNS SKINZ AGED GOLD DECORATIVE METAL
“For the shelving behind the bar area, Moz Designs’ Skinz decorative aluminum sheeting provides the perfect gilded support for champagne bottles and other liqueurs. So good, so rich, so golden. The porcupine quills are organic decorative objects, also from my time in South Africa.”
15. BENJAMIN MOORE COTTAGE RED
“Fabulous lacquered walls in this rich Benjamin Moore red, decorated by artwork in ornately carved frames similar to the crown molding, line the entries and passageways leading to restrooms and other private areas.”
16. HARLEM TOILE DE JOUY IN MULTI WHITE VIA THE SHADE STORE
“Shelia Bridges’s iconic pattern is now part of the permanent wallpaper collection of the Cooper Hewitt Museum and has been exhibited all over the world. It more than deserves a place in my champagne lounge. I’d use it as a windowcovering: triple-fold-pleated, floor-to-ceiling stationary panels. Sheer, to filter in ambient light from the moon, adding to the illumination along with candles, the fireplace and the soft glow from my fringed leather pendants and sconces. Toile de Jouy exists in many different colorways, but the lighter base of Multi White pairs with the creams of the mosaic wall tile and seating fabrics while still featuring notes of blue, pink and green that are all its own. I’m picturing huge bubble windows with simple black framing that double as doors, pivoting open onto the patio and views of the city. Cheers!”
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
communication specialist
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
zoe mcphail
senior communications coordinator
zoe@paxsonfay.com
From San Francisco, California, Zoe moved to Seattle, Washington to pursue her undergraduate degree at the University of Washington. She graduated with a dual bachelor’s degree in Economics and Political Science. Shortly after graduation from UW, Zoe hopped across the pond to pursue her Master of Science in Urban Economics and Real Estate Finance at the London School of Economics. Focusing on Sustainable Development, she found herself drawn to adaptive reuse and preservation projects in the world of architecture and design. Building on prior marketing and social media experience, Zoe returned to the PNW in July of 2023 to work on social media strategy and content creation for clients at Paxson Fay.
martina povolo
communications assistant
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
communications assistant
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
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budget strategy + negotiation
calendar management
creative coordination
content
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video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
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sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.