2309 E Madison Street
Seattle, WA 98112
A custom column design makes waves in Georgia Aquarium’s new shark exhibition.
By Adrian Schley
Making a splash within Atlanta’s Georgia Aquarium- the largest indoor aquarium in the world- is the exciting new Sharks! Predators of the Deep gallery. After a two-year renovation, visitors can now learn about and come face to face with the fierce fish while enjoying an immersive. under-water experience through creative interior design.
Setting the tone for the new exhibition upon entry are nin engraved columns created by Oakland, California-based metal experts Móz Designs that add to the unique deep-sea gallery and reflect the organic flow of the ocean. Specified by St. Louis-based firm PGAV Destinations, each engraved column is etched with a wave-like pattern and washed in a custom blue paint and shimmering iridescent topcoat, providing visitors with serene sea vibes.
“We enjoyed the challenge of transforming solid mental into organic wave-like columns for the Georgia Aquarium,” said Móz Designs co-founder Tripp Sandford. “Applications like this truly demonstrate all thee things you can do with all of our metal options.”
The Current-patterned columns were designed to be reminiscent of sea kelp with their wavy engraved texture and glisten. like sunlight reflecting off the ocean. Especially crafted for the underwater aesthetic, Móz created a custom Aqua Blue Gloss complete with etched silver pinstripes and a hand grain finish to imitate the columns’ aquatic surroundings.
“Our Current engraving paired with this ocean blue color embodies the underwater theme that patrons of the space are immersed into upon entry,” Sandford added. “It puts them into a mystical space that gets their wonder and amazement going as they enjoy the ocean creatures on display.”
Produced in Móz’s Oakland factory, each column arrived ready for installation, saving precious time in the field. Sandford noted that Móz’s columns are designed with the ease of installation in mind and don’t require any special tooling or know-how to install over a basic column surround.
Móz column covers utilize signature Móz colors and grains and are available in solid, laser cut, and perforated metal. Designers can choose from a variety of standard shapes and sizes- including round, square, and oval.
As Sandford put it: “These types of features add to the experience and leave customers talking. Columns can be viewed at all angles of a space and are able to give dimension and depth to large open spaces.”
Designed to accommodate Georgia Aquarium’s 2 million visitors per year, the nine columns were built to withstand high traffic and heavy-duty cleaners, especially as more Americans resume indoor. activities throughout this year. Rolled from 0.090-inch-solid-core-aluminum and spanning more than 14 feet high, the columns are ready to support attendees while maintaining a good-as-new appearance.
meet the team
We’re a team (and a dog named Evie) inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
senior account coordinator
Claire Butwinick specializes in marketing and social media strategy, copywriting, and public relations. Formerly the Assistant Editor at GRAY Magazine, an international architecture and design publication based in Seattle, Claire brings to Paxson Fay her editorial background and a passion for all things design. In addition to her writing experience, Claire is a seasoned public speaker, moderating a number of panel discussions with IDS Vancouver and Be Original Americas, and hosting the 2019 GRAY Awards. Last year, she took her speaking skills virtual, conducting several Instagram Live interviews with designers amid the pandemic. A graduate from the University of Washington’s School of Communication: Journalism, Claire was honored with a Pioneer News Group Excellence Award for Visual Journalism, selected for the Communication department’s prestigious Career Exploration scholarship, and nominated for a Hearst National Journalism Award. Her work also appears in GRAY Magazine, Office Insight, SagaCity’s Jewish in Seattle Magazine, and more.
senior account coordinator
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
Chloe Edwards is a PNW native and recent Summa cum laude graduate from the University of Washington, where she studied Communication and Anthropology. While interning with the strategic communications firm Parsons + Co. Chloe developed skills in messaging and branding development, media outreach, and social media management. Chloe joined the Paxson Fay team as an intern in the fall of 2020. At Paxson Fay, Chloe creates social media content for a variety of client campaigns and profiles and leads engagement on several accounts, coordinates internal communications efforts, and assists with media outreach. As Paxson Fay's full-time Communications Assistant she uses her experience to achieve social media marketing, content strategy, and media relations success for clients and for the Paxson Fay brand.
digital marketing manager
Originally from Las Vegas, Ryan (they/them) graduated from the University of Washington (Go Dawgs!) and considers Seattle to be home. Ryan’s career has shifted many times - from being a campaign organizer in politics to being a professional photographer and wedding planner - but they have always gravitated towards the art of marketing and know it's their true calling. After working at multiple start-ups and building digital campaigns for companies like Google and Amazon, Ryan is excited to be a part of a team that aligns with their passions for architecture and design. Ryan is bringing years of marketing, data analysis, and social media experience to the team and is thrilled to start supporting clients in achieving their marketing goals.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
partnerships acquisition and management
media communications and outreach
awards: strategy, content development and submissions
platform strategy and management
results + reporting
budget strategy + negotiation
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
sponsorships + partnerships
Here is a little taste of who we love to work with and what we love to do.