4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
This year’s libraries—whether part of larger systems refreshing at scale or modest renovations in rural communities—are showcasing their ability to reimagine delivery mechanisms, collections, and experiences in spite of rising construction costs and limited funding opportunities. These libraries stretch their dollars and keep their design focused on creating immersive and imaginative experiences across all aspects of their projects.
Many, despite their size or the type of building project, are leveraging these opportunities to reimagine services and collections. Funded by the $190 million bond program to renovate or build new facilities for the Deschutes County Library System in Bend, OR, the Central Library at Stevens Ranch emphasized creating and experimenting, to reconceive the building as part library, part museum, and part retail space—doing away with Dewey organization and building multilevel play areas that considered caregivers and how different age groups might coexist in open spaces with playfully conceived boundaries. Using an Oregon Department of Energy grant, the new 100,000 square foot library was designed to be LEED Gold certified, with a photovoltaic array to generate energy and ADLT (acoustic dowel-laminated timber) for the floor deck system that can perform structurally as flooring, architecturally as a finish material, and acoustically as a sound-absorbing feature.
By taking advantage of a donated former furniture store and medical facility, the Hinckley Public Library District, IL, transformed the 5,744 square foot space with bright nooks and bold graphic design nestled under exposed ductwork and a dark wood beam ceiling. Similarly, the new Berryville Public Library, AR, was built with a combination of bonds and federal funds but received strong support from its rural community through private donations. Planning for this library started in the late 2010s. Despite rising construction costs, the library was able to complete the $884,984 new building without a referendum or debt by using a guaranteed maximum price (GMP) model to lock in the maximum cost for construction.
The power of humanity remains at the center of the design process for this year’s standout projects. These libraries are responsive to evolving needs, embracing innovation while moving beyond a sole focus on traditional services. Their more holistic approach recognizes that successful design is not just about the built environment, but about creating experiences, connections, and opportunities that support people and strengthen communities.
The new North Branch of the Clarksville-Montgomery County Public Library, TN, features a large porch with pops of color in interior ceiling treatments throughout. The 17,000 square foot building is the first branch of the system, fostering belonging in a rapidly growing community.
Described by students as the “beating heart of campus,” the renovated Kennedy Library at Cal Poly in San Luis Obispo, CA, embraced its brutalist design roots but rebalanced heating and cooling systems to ensure a comfortable and supportive learning environment throughout the 200,000 square foot, $68 million renovation. Extensive engagement with students shaped the design of a new main stair and new service points, informed improved wayfinding, and simplified the sensory experience while adding accessibility and reducing energy consumption by 30 percent. By using a Progressive Design-Build delivery model, the architects, builders, and campus partnered to problem-solve and keep the project on time and on budget—offering a new model for campus capital projects.
The Maplewood Public Library, MO, took advantage of a modest $2.8 million, 12,000 square foot renovation to address waterproofing, increase accessibility, and continue to be the “most welcoming library in St. Louis” by adding a bike repair station and an adult changing table, and investing in their family restroom to support the dignity and ease of their patrons. This enabled the library to focus on long-range planning rather than short-term trends to use their dollars for what is most manageable, sustainable, and maintainable for their regional residents.
BACK TO YEAR IN ARCHITECTURE 2026 LANDING PAGE
Many thanks to our panel of advisors who helped evaluate this year’s projects:
Edwin Harris l Design Principal and cofounder, EVOKE Studio Architecture
Daniel LaRossa l Architect, Associate Principal, Group 4 Architecture, Research + Planning, Inc.
Margaret Sullivan l Principal, Margaret Sullivan Studio
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
account manager
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
senior account executive + digital lead
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
tara lyons
account executive
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
martina povolo
account executive
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
Helena Horton
Communications Assistant
helena@paxsonfay.com
Helena first joined the Paxson Fay team as an intern while studying Communications at the University of Washington, and joined the team full-time following graduation. Today, she contributes to custom content strategy, content creation, and events for the agency’s real estate and architecture clients. Outside of work, you'll find Helena enjoying the art of the analogue—from crafting to baking—and hiking trails across the Pacific Northwest.
Jamie Paxton
Communications Assistant
jamie@paxsonfay.com
Growing up in the Bay Area, Jamie made her way to the Pacific Northwest to attend the University of Washington, where she graduated with a bachelor's degree in Communications and Psychology. Jamie first joined the Paxson Fay team as an intern during her senior year at the University of Washington and is excited to continue her journey with the team as a Communications Assistant. With a passion for writing and social media, Jamie is excited to bring her creativity and unique perspective to the role. Outside of work, you can find Jamie exploring local restaurants or picking up a good book.
We're looking for a communications intern with a passion for storytelling, social media, public relations, and design. Click here to learn more and apply.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.