Office to Go
Mobility has never been more important—for safe social distancing, to support collaborative work on demand, and to accommodate diverse work styles. People not only need to get around the office, but to do so quickly. To that end, companies are launching presentation equipment, desks, seating, and entire workstations on wheels. Individual workers are increasingly on the move, and now their workspaces can be too.
Capsule of Calm
More than one study suggests that people find rounded decor soothing. Unlike boxy and jagged shapes, gentle curves stimulate the brain, according to neuroscientists in separate studies by the Zanvyl Krieger Mind/Brain Institute at Johns Hopkins University and the University of Toronto at Scarborough. No wonder, then, that roundness is a notable feature of many furnishings that manufacturers are rolling out to welcome post-pandemic office users.
Soft-focus hues distinguish a number of debuts at this year’s NeoCon, ranging from flooring to lighting and upholstery. Less saturated color is welcoming but it also signals earnest intent: These products are highly sustainable. Call it a reflection of the new sobriety of a post-shutdown world.
We may be wired to seek right angles. A 2012 study by Massachusetts General Hospital found that the brain’s mental circuitry is organized in a precise gridlike pattern of fibers—like handwoven fabric or the urban plan of Manhattan. A number of new products subtly commandeer this reassuring arrangement of right angles for carpeting, upholstery, and conference tables. Perhaps office workers know a gray-matter love letter when they see it.
Orderly geometry in textiles can lend more than elegance—it can add an emotional layer to the experience of space. The three-dimensional weaves of the Aleksandra Gaca Collection for Momentum Textiles are a prime example. The new line of contract upholstery—the first by the Dutch designer for the American contract market—features quilted, pillowy surfaces designed to add soft, soothing texture to the hard profiles of office seating.
Sight lines—the imaginary lines connecting a viewer’s eyes to points throughout a space—are a device of thoughtful interiors. Uninterrupted lines can enable views of the outside; blocking them is a way of providing privacy. So what does it mean that we’re encountering products with lines that are faint, fading, dissolved, or shifting to form a new vision? It might be due to today’s blurring cultural boundaries, a sign of our uncertain times
In line with new team-style office setups, easy assembly is king. Radically portable and easily reconfigured collections are proliferating at a fast clip, now that the new normal of user-led, improvised meetings and collaborative work has created the need for versatile furnishings workers can arrange themselves.
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
Originally from Spokane, Washington, Stasha relocated to Seattle after completing her studies in communications at Eastern Washington University. Over the past seven years, she has held various communication roles at Amazon, specializing in crisis communication and brand reputation. In June of 2023, Stasha joined Paxson Fay as a Communications Specialist, providing her with the opportunity to blend her communications expertise with her passion for design. Stasha focuses on PR efforts for a variety of clients at Paxson Fay.
We are looking for a star communications specialist to join our team, leading creative brands in their communications efforts across platforms. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
partnerships acquisition and management
media communications and outreach
awards: strategy, content development and submissions
platform strategy and management
results + reporting
budget strategy + negotiation
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
sponsorships + partnerships
Here is a little taste of who we love to work with and what we love to do.