Office to Go
Mobility has never been more important—for safe social distancing, to support collaborative work on demand, and to accommodate diverse work styles. People not only need to get around the office, but to do so quickly. To that end, companies are launching presentation equipment, desks, seating, and entire workstations on wheels. Individual workers are increasingly on the move, and now their workspaces can be too.
Capsule of Calm
More than one study suggests that people find rounded decor soothing. Unlike boxy and jagged shapes, gentle curves stimulate the brain, according to neuroscientists in separate studies by the Zanvyl Krieger Mind/Brain Institute at Johns Hopkins University and the University of Toronto at Scarborough. No wonder, then, that roundness is a notable feature of many furnishings that manufacturers are rolling out to welcome post-pandemic office users.
Soft-focus hues distinguish a number of debuts at this year’s NeoCon, ranging from flooring to lighting and upholstery. Less saturated color is welcoming but it also signals earnest intent: These products are highly sustainable. Call it a reflection of the new sobriety of a post-shutdown world.
We may be wired to seek right angles. A 2012 study by Massachusetts General Hospital found that the brain’s mental circuitry is organized in a precise gridlike pattern of fibers—like handwoven fabric or the urban plan of Manhattan. A number of new products subtly commandeer this reassuring arrangement of right angles for carpeting, upholstery, and conference tables. Perhaps office workers know a gray-matter love letter when they see it.
Orderly geometry in textiles can lend more than elegance—it can add an emotional layer to the experience of space. The three-dimensional weaves of the Aleksandra Gaca Collection for Momentum Textiles are a prime example. The new line of contract upholstery—the first by the Dutch designer for the American contract market—features quilted, pillowy surfaces designed to add soft, soothing texture to the hard profiles of office seating.
Sight lines—the imaginary lines connecting a viewer’s eyes to points throughout a space—are a device of thoughtful interiors. Uninterrupted lines can enable views of the outside; blocking them is a way of providing privacy. So what does it mean that we’re encountering products with lines that are faint, fading, dissolved, or shifting to form a new vision? It might be due to today’s blurring cultural boundaries, a sign of our uncertain times
In line with new team-style office setups, easy assembly is king. Radically portable and easily reconfigured collections are proliferating at a fast clip, now that the new normal of user-led, improvised meetings and collaborative work has created the need for versatile furnishings workers can arrange themselves.
meet the team
We’re a team (and a dog named Evie) inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
senior account coordinator
Claire Butwinick specializes in marketing and social media strategy, copywriting, and public relations. Formerly the Assistant Editor at GRAY Magazine, an international architecture and design publication based in Seattle, Claire brings to Paxson Fay her editorial background and a passion for all things design. In addition to her writing experience, Claire is a seasoned public speaker, moderating a number of panel discussions with IDS Vancouver and Be Original Americas, and hosting the 2019 GRAY Awards. Last year, she took her speaking skills virtual, conducting several Instagram Live interviews with designers amid the pandemic. A graduate from the University of Washington’s School of Communication: Journalism, Claire was honored with a Pioneer News Group Excellence Award for Visual Journalism, selected for the Communication department’s prestigious Career Exploration scholarship, and nominated for a Hearst National Journalism Award. Her work also appears in GRAY Magazine, Office Insight, SagaCity’s Jewish in Seattle Magazine, and more.
senior account coordinator
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
Chloe Edwards is a PNW native and recent Summa cum laude graduate from the University of Washington, where she studied Communication and Anthropology. While interning with the strategic communications firm Parsons + Co. Chloe developed skills in messaging and branding development, media outreach, and social media management. Chloe joined the Paxson Fay team as an intern in the fall of 2020. At Paxson Fay, Chloe creates social media content for a variety of client campaigns and profiles and leads engagement on several accounts, coordinates internal communications efforts, and assists with media outreach. As Paxson Fay's full-time Communications Assistant she uses her experience to achieve social media marketing, content strategy, and media relations success for clients and for the Paxson Fay brand.
digital marketing manager
Originally from Las Vegas, Ryan (they/them) graduated from the University of Washington (Go Dawgs!) and considers Seattle to be home. Ryan’s career has shifted many times - from being a campaign organizer in politics to being a professional photographer and wedding planner - but they have always gravitated towards the art of marketing and know it's their true calling. After working at multiple start-ups and building digital campaigns for companies like Google and Amazon, Ryan is excited to be a part of a team that aligns with their passions for architecture and design. Ryan is bringing years of marketing, data analysis, and social media experience to the team and is thrilled to start supporting clients in achieving their marketing goals.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
partnerships acquisition and management
media communications and outreach
awards: strategy, content development and submissions
platform strategy and management
results + reporting
budget strategy + negotiation
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
sponsorships + partnerships
Here is a little taste of who we love to work with and what we love to do.