Keeps, a direct-to-consumer residential furniture brand focused on simplicity, functionality, and sustainability, is best known for their easy-to-assemble bed frame. Living at the intersection of high design and accessibility, the brand recently expanded its contemporary lifestyle offerings with The Coffee Table and Off-Cuts limited run accessories. All new pieces carry on with Keeps’ mission to push back on fast furniture – they’re accessible, modern, and built to last while retaining their versatile and adaptive qualities.
The Off-Cuts line of accessories minimizes Keeps’ environmental footprint through repurposing surplus materials from manufacturing their bed. Wood remnants are used to create smaller scale products, such as the Apple Box and Wall Hook, to max out yield and further reduce waste. Because they’re solely produced using leftover materials, all Off-Cuts products are a limited run, with new introductions to come in the future.
The first piece introduced to Off-Cuts is a reimagined apple box, a product often used in film production, that’s playful yet utilitarian. At home, the Apple Box can serve many purposes: step stool, end table, plant stand, extra seating, or whatever you can think up. Clearly multifunctional and handy to have around, Keeps didn’t skip out on fun. The Apple Box’s selection of emotive faces add tons of personality to the piece and help to connect the product with users.
The second product in Off-Cuts is Wall Hooks, inspired by the most minimal of designs. A small, dimensional wood cube with one corner sitting flush to the wall is as simple as it gets, and perfect for your entryway, bathroom, or closet. Available in packs of three, Wall Hooks fit right in with many aesthetics and ensure a secure grip, to prevent whatever you’re hanging from sliding or falling off.
The Coffee Table is a unique two-in-one table that features different leg configurations to drastically alter its appearance. Both modular options play with height and functionality – it can even be used as a bench! Available in both Square and Long sizes, Keeps’ first coffee table is designed with various living spaces in mind – the Square option is more traditional, while the Long is 2″ taller.
Keeps designs and engineers all of its products in-house using FSC-certified solid oak. The brand partners with Eden Reforestation Project for every bed purchased, and are actively exploring future initiatives that include getting their B-Corp certification.
To learn more about Keeps’ new additions, visit builtforkeeps.com.
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
Originally from Spokane, Washington, Stasha relocated to Seattle after completing her studies in communications at Eastern Washington University. Over the past seven years, she has held various communication roles at Amazon, specializing in crisis communication and brand reputation. In June of 2023, Stasha joined Paxson Fay as a Communications Specialist, providing her with the opportunity to blend her communications expertise with her passion for design. Stasha focuses on PR efforts for a variety of clients at Paxson Fay.
From San Francisco, California, Zoe moved to Seattle, Washington to pursue her undergraduate degree at the University of Washington. She graduated with a dual bachelor’s degree in Economics and Political Science. Shortly after graduation from UW, Zoe hopped across the pond to pursue her Master of Science in Urban Economics and Real Estate Finance at the London School of Economics. Focusing on Sustainable Development, she found herself drawn to adaptive reuse and preservation projects in the world of architecture and design. Building on prior marketing and social media experience, Zoe returned to the PNW in July of 2023 to work on social media strategy and content creation for clients at Paxson Fay.
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
We are looking for a star communications specialist to join our team, leading creative brands in their communications efforts across platforms. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
partnerships acquisition and management
media communications and outreach
awards: strategy, content development and submissions
platform strategy and management
results + reporting
budget strategy + negotiation
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
sponsorships + partnerships
Here is a little taste of who we love to work with and what we love to do.