4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
When physician Cynthia Chua decided she wanted to relocate from Cincinnati to Seattle to retire, she enlisted the help of her two daughters in the city, Julia and Sarah, with the housing search. This was during the pandemic, so Cynthia wasn’t able to travel much, but luckily she had spent a lot of time in Seattle previously and had an idea of which neighborhoods she was interested in.
“When it came to the house itself, she had a few important wishlist items: an accessible garage that was connected to main level of the structure, an open and informal kitchen and living space, the ability to host family and friends when they visit, outdoor space for all to enjoy, not too many stairs, and nothing too big,” says daughter Sarah Smith, who is a principal at Best Practice Architecture and who oversaw the project along with her team.
Cynthia’s old home in Ohio was a traditional two-story brick house with traditional furnishings, but since it was on the older side, it had too many doors; a difficult-to-maneuver driveway and garage; and awkward, dark, and cramped rooms. For her new space, she wanted cozy spaces with a natural flow, light and bright colors, a streamlined look with no visual clutter, natural light, smart storage, and a connection to the outdoors.
They found a two-story, three-bedroom, and two-and-a-half bathroom home in the Mt. Baker neighborhood that fit the bill. The home had been a rental property for over a decade; its main level and lower level were rented as separate units, which actually was ideal for Cynthia’s wish to have some separate spaces for herself and for any visitors. But since the home had been a rental for quite some time, it was well-worn, neglected, and in need of an update.
“The main inspirational starting points for the project were both big and small: a California bungalow the family had rented on a vacation—the perfect blend of cozy, airy, modern, and functional; Cynthia’s love of blown glass from a trip to Northern Italy; a fireplace she had seen with floor-to-ceiling green tile; and a watery blue 6” x 6” square tile,” Sarah says.
The whole renovation was truly a family affair with Cynthia’s three daughters having a hand in the project. Middle daughter Sarah oversaw the architecture and interior design services; youngest daughter Julia designed and fabricated two stained glass windows for the house; and oldest daughter Lauren, who lives in Los Angeles, curated art, which included her own photography.
Sarah and team started with the home’s floor plan, making some tweaks to make it a more functional space. One priority was to change up the staircase, which was originally an enclosed narrow shaft that divided the entire house. They rotated the staircase and moved it to the perimeter of the living room, which freed up the floor plan on both levels.
“Rather than enclosure walls, we connected the upper and lower floors with a white oak slat wall,” Sarah explains. “We designed shelving at both lower and upper levels that replaced the need for guardrails at the floor opening. And at the lower level, under the treads, is a full-height closet for auxiliary storage.”
The Best Practice team added a 50-square-foot addition to the front of the house, which became the new front entrywith plenty of storage, like a closet, bench, cubbies, and hooks.
The entry leads into the dining room and kitchen, which were expanded and connected thanks to the removal of a dividing wall. Cynthia requested an efficient and simple galley kitchen, so the new design features wall ovens, a refrigerator, and full-height cabinets on one side, and a sink and peninsula with stools on the other side.
The original living room had low ceilings and a giant square skylight in the middle of the room. The design team decided to vault the ceilings along the east side of the house and add skylights. To provide access to the deck adjacent to the living room, they swapped out the living room’s windows with a large glass multi-slide opening.
“We maintained the existing fireplace location, but to emphasize it as the central focal point of the main floor, we aligned it with a series of large skylights,” Sarah says. “Clad in light blue-green glazed tile that spans from floor to ceiling, the chimney slots into the skylight opening and reads as a vertical light shaft.
Behind the chimney wall was the main floor’s only bathroom, which the Sarah and team reimagined to create a storage room with custom cabinetry and a powder room that features a stained glass window designed by Cynthia’s daughter Julia and her company, Unique Art Glass.
The north end of the house that faces an empty street housed two bedrooms which were transformed into the main level primary suite with a spa-like bathroom, cozy bedroom, and large closet with laundry.
“A bank of wall-to-wall ribbon windows acts as the headboard, while the vaulted ceiling gives the modestly sized room a lofty feel,” Sarah says. “Rather than a traditional walk-in closet, we designed a connector space between bedroom and bathroom, with custom oak closet cabinets and a built-in laundry station. The very first room designed was the bathroom, as the light blue tile was one of the earliest inspirations for Cynthia. We planned the space around the two existing window openings and the 6” x 6” tile module. The added skylight aligns with the vanity window and the shower opening, bathing the entire room in gentle diffuse light.”
In the lower level of the home, the Best Practice team moved the kitchenette from underneath the garage to a more central spot in the den. The space underneath the garage is now a storage and utility room. The lower den has a similar footprint to the living room upstairs, with a multi-slide glass door which opens to the patio and garden.
“The hulking gas furnace and the old basement fireplace used to occupy a large portion of the lower level den and bathroom,” explains Sarah. “Once removed, it instantly gave much more breathing room to both spaces. The bathroom was completely reworked—the tiny pedestal sink was replaced with a new larger vanity and the tiny dark shower became a family-friendly tub.”
For the outdoor space, Best Practice worked with Cambium Landscape to enhance the natural elements of the site. Instead of a grass front lawn, there are layers of paving, fencing, and plantings. And the front garden features a small sitting area and water feature. The back deck kept its original footprint, but was updated with a new structure, decking and railings.
“We added a deck stair to connect the upper and lower levels, with the lower level patio and lawn designed to be a grandkid and grand-dog friendly gathering space,” Sarah adds.
Designing for your family can be challenging, but Sarah says her mom was a dream client, completely trusting the team to bring her vision to life.
“The biggest challenge for me was making sure that I was a responsible steward of my mom’s trust,” Sarah explains. “This was a very ambitious project for my mom, who had never embarked on a big extensive home renovation, and I wanted to make it as painless as possible for her. She worked incredibly hard to provide for her kids, so being a good architect for her was a way of saying thank you for paying for many years of higher education. I know my mom very well, so I knew from the beginning that I could help create a space for her that not only functioned well, but that could contribute to her happiness. I labored over little details like slightly lower countertops and light switches (she’s not a tall person), and things like bench nooks and shoe storage in specific locations because I know her patterns and routines. I probably created undue stress for myself in the process, but I wanted to get it right for her!”
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
account executive
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account coordinator
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account coordinator
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.