4770 Ohio Ave S
Ste B
Seattle, WA 98134
info@paxsonfay.com
CASTING LIGHT
Driven by passion and precision, Ted Bradley transforms raw porcelain into luminous works of lighting art, merging precise engineering with sculptural elegance.
Hidden behind an unassuming facade in the heart of downtown Boulder, the Ted Bradley Studio hums with creative energy.
The studio—which specializes in ultra high-end handmade porcelain light sculptures—is coated in a fine layer of ceramic dust, with every surface devoted to the intricate process of the craft. Work tables are strewn with sculpting tools, and artisans are quietly sanding and shaping. Driving it all is Ted Bradley, the studio’s dynamic 30-something founder. Six years ago Bradley, the Wisconsin-born engineer by trade, quit his lucrative tech job at Google to launch his ambitious lighting studio.Bradley says his passion for ceramics began when he took it as an elective in high school. Ironically, his first ceramics project was a lantern with a candle. “That was the first thing I ever made artistically with my hands, and I totally fell head over heels in love with it,” he says. He continued to hone his craft through college, studying sculptural ceramics as well as engineering, but it took a backseat to his engineering career after graduation.
While at Google, Bradley says he had a very vivid and recurring dream of creating a specific ceramic sculpture. The sculpture was fashioned from a series of rings that hung in a row with light emanating from them. He could not shake the vision. “As the years went by, I woke up in my early 30s and thought, what am I doing here, how did I get here? I had a great career, but it wasn’t what I was most passionate about or what I wanted to do with the rest of my life.” Initially, Bradley attempted to juggle his tech career and studio ambitions, but there wasn’t time for both. In 2019, he made the leap and quit his Google job, working full time on the sculpture. “I thought it would take two to three months to get up and going,” he laughs.
Before starting the sculpture, he consulted a clay chemist and master mold makers who all warned him that his ceramic vision would be nearly impossible to create, but he wasn’t deterred. Nine months and 1,400 pounds of clay later, he arrived at a method he believed would work, but quickly discovered the complex process was not replicable. He resisted the temptation to outsource the design overseas for a quick, two-month turnaround on a finished prototype. “For me it wasn’t about just creating another plastic or metal thing in the world that looks nice but gets thrown in the trash a couple of years later,” he says. “It’s about creating sculpture and art. That’s the journey I was on and I wasn’t looking to take a shortcut.” Bradley spent another nine months developing seven different extrusions before perfecting one that produces a ribbon of clay that naturally curves and doesn’t crack.
“FOR ME IT WASN’T ABOUT JUST CREATING ANOTHER PLASTIC OR METAL THING IN THE WORLD THAT LOOKS NICE BUT GETS THROWN IN THE TRASH A COUPLE OF YEARS LATER. IT’S ABOUT CREATING SCULPTURE AND ART. THAT’S THE JOURNEY I WAS ON AND I WASN’T LOOKING TO TAKE A SHORTCUT.” –Ted Bradley
Ted Bradley’s Rhythm Series from his new Dome Collection features a distinctive arrangement inspired by musical notes on a staff. Fully customizable in both dome size and number, the sculpture adapts effortlessly to a range of spatial settings.
The key material in the sculptures is an ultra-bright white clay mineral called kaolinite, sourced exclusively from New Zealand. The clay is mixed to a Play-Doh-like consistency and extruded using Bradley’s custom-designed equipment. It dries for 10 days in a closed humidifier chamber, followed by an additional five days in open air. Artisans use razor blades and industrial abrasive pads to smooth out the rough joint and edges. “This is why we don’t hire factory workers,” explains Bradley. “We are not a factory. We are all artists. Most folks here have five to nine years of ceramics experience. This work requires a sculptor’s eye and hand.” The sculptures are kiln fired to more than 2000 degrees to create a sheer layer of glass over the bright white porcelain. A selection of 26 different glaze and metal finishes allow for personal customization. Glazes are tinted with colorants to achieve the desired shade, versus paint, enamel, or dye, which can fade over time. More than 1,000 dimmable LED lights are inlaid in each ring to add a contemporary warm glow. The result of the complex process is an exquisitely crafted bespoke lighting collection that’s increasingly sought after. On average, the studio produces just one ring lighting sculpture a week, catering to a very niche market at a premium price.
Two years ago, Bradley set out to develop another collection that would have wider design appeal and a more approachable price point, without compromising on quality and craft. That culminated in the new Dome Collection, a series of handmade porcelain pieces featuring Alexander Calder-inspired mobiles, nature-inspired pendants, chandeliers, and wall sculptures. The domes are a fresh take on a classic shape and best suited for what Bradley calls transitional styling, a cross between contemporary and traditional.
“I didn’t want to crank a lever and have these sculptures pop out. I wanted them to still be made by hand, with original artisan design work and quality materials, but at an approachable price,” he says. With his new processes, the lead time has now dropped from 24 weeks to between 10 and 12.
Bradley’s designs are currently available in 10 major metropolitan markets, with plans to expand locally before looking beyond. He is hiring additional artisans and salespeople to meet the growing demand. When asked about his next steps, he has a steady flow of ideas to tap into. “I have about 25 collections sketched,” he says. “It’s not a matter of needing more designs, it’s a matter of needing more time and pace to get them out into the world.”
The Ring Collection is Bradley’s original fabrication, and represents a feat of engineering and design. It takes more than 200 steps and three weeks to handcraft a single porcelain ring. The best-selling swag pendants are individually handcrafted, customizable, and suspended from elegant braided metal cords.
WORDS: Laurie Lauletta-Boshart
IMAGES: Daniel Jenkins
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Originally from Seattle, Amy left her home in the Pacific Northwest to attend Fordham University, fulfilling her dream of living in New York City. After graduating with a BS in business administration, specializing in marketing and minoring in economics, Amy began her career in advertising sales at CNN and the Hallmark Channel in New York and LA. However, Amy’s love of writing, design, and connection with people ultimately led her to PR. While finishing her MBA back home at Seattle University, in 2015, Amy cofounded Paxson Fay with her friend and business partner, Tessa, driven by a shared vision to build a PR agency that reflected their values and passions. At Paxson Fay, Amy thrives in media relations and pitch development, enjoying the process of diving deep into each client’s story to craft compelling narratives that resonate with editors and journalists. Amy has a particular passion for architecture-focused projects, and securing SHED’s feature in The New York Times was an especially rewarding moment, as they were her first client. Another major career milestone was helping build out Paxson Fay’s talented team, fostering an environment where young professionals can grow their skills and pursue their passions. Outside of work, Amy loves spending time with her family, chasing after her two little boys, exploring Seattle’s restaurant scene, traveling with friends, and reading.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
account executive
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
martina povolo
account coordinator
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
account coordinator
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
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video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.