4770 Ohio Ave S
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Seattle, WA 98134
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Lake Union Piers reimagined: Seattle’s sustainable waterfront revival
A collaborative transformation by owner, contractor and architect honors the site’s rich history while pioneering sustainable and community-focused development.
By Cory Mattheis, Kiki Gram and Andrew Bry
Special to the Journal
Lake Union has witnessed many transformations as Seattle’s population and industries have evolved. Founded by the Duwamish, the land was cherished and preserved in its natural state for centuries, even as European settlers began to encroach on the area. Chief Cheshiahud, also known as Lake Union John, played a pivotal role in protecting the region, and his efforts were recognized in 2008 when Seattle Parks created the Cheshiahud Loop, a trail encircling the lake in his honor.
Throughout the 20th century, Lake Union became increasingly industrialized. Gas plants, lumber mills and shipbuilding facilities gradually overtook the shoreline, turning it into an industrial no-man’s-land. This persisted until the 1980s when the Seattle Shoreline Management Act shifted the South Lake Union area’s land use from industrial to commercial. This change led to the development of Chandler’s Cove, which, despite good intentions, struggled with confusing pedestrian access and complicated connections to Lake Union Park.
Today, Chandler’s Cove is renamed Lake Union Piers, a five-acre waterfront property at the southern edge of Lake Union, revitalized by Vulcan Real Estate, designed by The Miller Hull Partnership, and built by Abbott Construction. This transformative project illustrates the power of like-minded partners coming together to prioritize community and environmental stewardship, and serves as an inspiring example of how impactful waterfront development can be achieved through teamwork and innovative design.
A WELCOMING WATERFRONT
Vulcan Real Estate acquired the property in 2000 and began planning its future soon after. Nearly two decades later, and with the surrounding lakefront area anchored by Amazon, Fred Hutchinson Cancer Center, Google, Allen Institute, and Facebook, the timing was right for this unique waterfront destination to be updated and reimagined. Vulcan retained architecture firm Miller Hull to modernize the property and enhance the site, better connecting visitors to the adjacent park and waterfront.
The project team explored a range of solutions to achieve these goals, from complete demolition and new construction to light-handed renovations of the existing structures. Ultimately, Vulcan elected to renovate the three 1980s buildings at Lake Union Piers East to accommodate a mix of maritime, dining, and entertainment tenants, reactivating the waterfront for public enjoyment.
The buildings were in need of repair, outdated, and lacked meaningful engagement with their surroundings. It quickly became clear that this would not be a typical reuse project, especially because zoning prevented expanding the existing footprint of the structures per the shoreline setback requirements.
Working within these constraints, the design team carved away at the existing massing to redefine the language of the project and better connect the indoor spaces to the exterior. The project team was able to simplify the bulky, mid-80s stucco buildings and introduce a modern, maritime material palette. Walls and roof geometry that follow the configuration of the existing building are clad in metal panels, while new subtractive moves at key elements are highlighted with wood and glass.
Strategic design elements were incorporated at prominent entries and along the public promenade. At the northern terminus of the pier, a new “lantern”—a transparent restaurant space defined by sweeping lake views and operable glass walls—replaces an enclosed and reflective glass octagon that formerly existed. The buildings front a central plaza activated by small-scale businesses that cater to marine clientele. These suites are accessed via a new colonnade made of steel and wood, which provides weather protection and material warmth to the site. The buildings and extensive site improvements work in concert to create a new identity for the site, extending an active public invitation to enjoy the lakefront.
The sustainable approach to reuse these buildings was estimated to generate approximately half of the emissions that would be produced through new construction, positioning the project as the first to achieve the owner/contractor/architect decarbonization component of EMission Zero, Miller Hull’s initiative targeting the elimination of greenhouse gas emissions in the built environment.
ACHIEVING AN EMISSION ZERO MILESTONE
Founded on the objectives to Educate, Advocate, and Offset, EMission Zero achieves environmental impact through Design, ultimately resulting in a commitment between the owner, contractor and architect to offset a project’s A1-A3 emissions related to superstructure, substructure, envelope and fixed interior building elements. Since 2021, Miller Hull has offset one-third of the embodied carbon emissions from 26 of its built projects, totaling 41,360 tons of carbon. Lake Union Piers is the first project where the owner and contractor have joined in this commitment.
For individual projects like Lake Union Piers, Miller Hull prioritizes Design and Offset. Under Design, Miller Hull works with the client and contractor to reduce or eliminate both future operational emissions and embodied emissions. At Lake Union Piers, Vulcan sought to substantially renovate and upgrade the existing buildings to meet the latest Seattle Energy Code, transforming them into high-performing, energy-efficient, all-electric facilities that generate minimal emissions in operation. Opting for renovation over new construction significantly reduced the embodied emissions by about 50%.
Through Offset, Vulcan, Abbott, and Miller Hull each purchased certified offsets to cover their one-third share of the buildings’ upfront construction emissions, collectively offsetting 100% of the project’s upfront embodied emissions.
The total upfront embodied carbon impact of Lake Union Piers’ structure, enclosure, and interiors was calculated at 495 tons of carbon — equivalent to the impact of driving an average passenger vehicle between Seattle and San Diego 989 times. Miller Hull, Vulcan, and Abbott each offset 165 tons of carbon, with offsets funding HFC emissions reduction in spray foam insulation and wind energy development.
Lake Union Piers has always been a place distinctly “Seattle.” From its historical roots in Duwamish culture to its role as a shipbuilding hub, this section of shoreline has remained central to the city’s identity. Today, it hosts public events like the annual Fourth of July fireworks, and serves as a gateway to the high-tech South Lake Union neighborhood. Now fully leased, with tenant improvements underway, the revitalized development enhances the area’s maritime culture, reactivates the waterfront and strengthens the connection between land and water—while showcasing a clear path toward carbon neutrality in the built environment.
meet the team
We’re inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
tessa franchini
principal
tessa@paxsonfay.com
Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.
amy golden
principal
amy@paxsonfay.com
Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.
colby wood
senior account executive
colby@paxsonfay.com
After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.
paige childs
communication specialist
paige@paxsonfay.com
As a child, Paige wanted to be an architect; but after falling in love with storytelling, the power of words, and yes, the show West Wing, she decided to pursue journalism at The George Washington University in the nation’s capital. Following graduation, Paige crafted communications for the beauty and banking industries. Craving space for creativity, she joined the small team that would reopen the congressionally designated National Children’s Museum. There, she played an integral role in establishing the museum’s brand, bringing it to life across digital channels, including social media, email, and advertising. After nearly eight years in DC, she decided it was time for a change of scenery. Having grown fond of the title Washingtonian, she made the cross-country move to Washington State. She landed in Seattle at Paxson Fay, where in true full circle fashion she is the architect of social media and public relations strategies for our architecture and design clients.
zoe mcphail
senior communications coordinator
zoe@paxsonfay.com
From San Francisco, California, Zoe moved to Seattle, Washington to pursue her undergraduate degree at the University of Washington. She graduated with a dual bachelor’s degree in Economics and Political Science. Shortly after graduation from UW, Zoe hopped across the pond to pursue her Master of Science in Urban Economics and Real Estate Finance at the London School of Economics. Focusing on Sustainable Development, she found herself drawn to adaptive reuse and preservation projects in the world of architecture and design. Building on prior marketing and social media experience, Zoe returned to the PNW in July of 2023 to work on social media strategy and content creation for clients at Paxson Fay.
martina povolo
communications assistant
martina@paxsonfay.com
Martina joined the Paxson Fay team as an intern when she was a senior at the University of Washington. After graduating with a bachelor’s degree in Journalism and Public Interest Communications, Martina is now continuing with the team as a Communications Assistant. During her time at UW, Martina worked as the Special Sections Editor at the university’s newspapers where she won multiple awards for her front page spreads. Looking to blend her minors in real estate and environmental science with her focus in communications, Martina is passionate and excited to join the Paxson Fay team.
tara lyons
communications assistant
tara@paxsonfay.com
With roots in Napa and Denver, Tara ventured to the Pacific Northwest to pursue her academic journey at the University of Washington, where she graduated with a bachelor’s degree in Communication and Education. Tara's love for writing began when she delved into songwriting, building on her pre-existing passion for singing and playing the piano. Following her undergraduate years, she returned to Paxson Fay, where she had previously interned, transitioning into the role of Communications Assistant. With a keen interest in PR and social media, Tara seamlessly integrates her creative flair into the professional realm. Outside of work, you'll find Tara passionately supporting the Kraken, embodying her love for both storytelling and sports.
We are hiring for our internship program! We are looking for an intern with a passion for design to help manage key communication channels. Click here to read more.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
marketing
marketing strategy
brand strategy
project management
partnerships acquisition and management
e-mail blasts
public relations
media strategy
content production
media communications and outreach
awards: strategy, content development and submissions
social
platform strategy and management
content production
targeted campaigns
results + reporting
advertising
advertising strategy
budget strategy + negotiation
calendar management
creative coordination
content
storytelling
copywriting
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
events
event management
sponsorships + partnerships
tradeshow coordination
press tours
clients
Here is a little taste of who we love to work with and what we love to do.