Paxson Fay is a full-service marketing and public relations firm specializing in the architecture, design, and arts industries.

Paxson Fay

2309 E Madison Street
Seattle, WA 98112
info@paxsonfay.com

meet the team clients what we do

3form’s Flek Pure is a Fast Company Innovation by Design Honorable Mention

The best material innovations in 2022

See all the honorees of Fast Company’s 2022 Innovation by Design Awards in the Materials category.

The best material innovations in 2022

WINNER

The Abstra Collection by Kohler WasteLAB
Kohler

 

A tile collection made almost entirely from recycled waste materials

FINALISTS

Bio-Alloy
Modern Meadow

 

HygroShape
ICD + Hylo Tech

 

OmniFiber
MIT Media Lab

 

HONORABLE MENTIONS

Flek Pure
3form

 

Made “from” Jordan
Twelve Degrees

 

Tomorrow’s Materials
Space10

 

ReWorx
Shaw Industries

 

Air Baffle
Kirei

[All photos courtesy of their respective honorees unless otherwise noted; Almendra Isabel/Space10]

This article is part of Fast Company’s 2022 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world.

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meet the team

We’re a team (and a dog named Evie) inspired by diverse design perspectives, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.

amy golden

principal
amy@paxsonfay.com

Growing up in Seattle, Amy was always exploring the great outdoors but she found a particular thrill in traveling. During a visit to New York City at age 10, she knew that was where she wanted to live. After high school she left her home in the Pacific Northwest behind for the great unknown to attend Fordham University in the Bronx. Upon graduation, Amy received a phone call from CNN offering a job opportunity of a lifetime working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on marketing strategy, public relations, social media, and partnerships.

Amy Golden Public Relations

tessa franchini

principal
tessa@paxsonfay.com

Tessa graduated from Fordham University in New York with a dual bachelor's degree in Communications and Political Science. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. After graduating, Tessa managed marketing at 3form, a pioneer in the sustainable building products industry. During her tenure, 3form was repeatedly named one of the most recognized manufacturers in the design industry among architects and designers, and the company won multiple awards for its innovative product launches. After 3form, Tessa consulted on marketing efforts with leading product manufacturers in architecture and design before starting Paxson Fay with Amy.

claire butwinick

senior account coordinator
claire@paxsonfay.com

Claire Butwinick specializes in marketing and social media strategy, copywriting, and public relations. Formerly the Assistant Editor at GRAY Magazine, an international architecture and design publication based in Seattle, Claire brings to Paxson Fay her editorial background and a passion for all things design. In addition to her writing experience, Claire is a seasoned public speaker, moderating a number of panel discussions with IDS Vancouver and Be Original Americas, and hosting the 2019 GRAY Awards. Last year, she took her speaking skills virtual, conducting several Instagram Live interviews with designers amid the pandemic. A graduate from the University of Washington’s School of Communication: Journalism, Claire was honored with a Pioneer News Group Excellence Award for Visual Journalism, selected for the Communication department’s prestigious Career Exploration scholarship, and nominated for a Hearst National Journalism Award. Her work also appears in GRAY Magazine, Office Insight, SagaCity’s Jewish in Seattle Magazine, and more.

colby wood

senior account coordinator
colby@paxsonfay.com

After graduating from Fordham University in New York City with a major in Communications and Media Studies and a handful of marketing and PR internships, Colby moved to Boston to manage marketing for a small, women-owned, creative consulting agency. While in that role, Colby managed public relations and marketing efforts for some of Boston's most prominent events and public art initiatives, including the Boston Pickle Fair and The Bulfinch Crossing Projections in downtown Boston. Colby gained experience crafting brand stories and identities through social media marketing and creative copywriting, seen through the successful launch of a premier Massachusetts adult-use dispensary and the revamp of her agency's own website. After two years, Colby decided it was time to figure out what the West Coast was all about. Looking to blend her marketing experience with her passion for design and architecture, Colby found Paxson Fay, where she focuses on social media strategy and management and public relations.

design public relations

Chloe Edwards

account coordinator
chloe@paxsonfay.com

Chloe Edwards is a PNW native and recent Summa cum laude graduate from the University of Washington, where she studied Communication and Anthropology. While interning with the strategic communications firm Parsons + Co. Chloe developed skills in messaging and branding development, media outreach, and social media management. Chloe joined the Paxson Fay team as an intern in the fall of 2020. At Paxson Fay, Chloe creates social media content for a variety of client campaigns and profiles and leads engagement on several accounts, coordinates internal communications efforts, and assists with media outreach. As Paxson Fay's full-time Communications Assistant she uses her experience to achieve social media marketing, content strategy, and media relations success for clients and for the Paxson Fay brand.

Ryan Hulsey

digital marketing manager
ryan@paxsonfay.com

Originally from Las Vegas, Ryan (they/them) graduated from the University of Washington (Go Dawgs!) and considers Seattle to be home. Ryan’s career has shifted many times - from being a campaign organizer in politics to being a professional photographer and wedding planner - but they have always gravitated towards the art of marketing and know it's their true calling. After working at multiple start-ups and building digital campaigns for companies like Google and Amazon, Ryan is excited to be a part of a team that aligns with their passions for architecture and design. Ryan is bringing years of marketing, data analysis, and social media experience to the team and is thrilled to start supporting clients in achieving their marketing goals.

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what we do

We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.

 

marketing

marketing strategy

brand strategy

project management

partnerships acquisition and management

e-mail blasts

public relations

media strategy

content production

media communications and outreach

awards: strategy, content development and submissions

social

platform strategy and management

content production

targeted campaigns

results + reporting

advertising

advertising strategy

budget strategy + negotiation

calendar management

creative coordination

content

storytelling

copywriting

website and e-mail marketing

video: sourcing, storyboarding and scheduling

photography acquisition + curation

events

event management

sponsorships + partnerships

tradeshow coordination

press tours

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clients

Here is a little taste of who we love to work with and what we love to do.

 

The Miller Hull Partnership

3form

Space.City

Only Good Things

Keeps

Abodian Inc.

SHED Architecture & Design

Best Practice Architecture

Hightower

Chown Hardware

Grand Rapids Chair Co

Modern Shed

Union Wood Co

Hybrid

Acentech

Heliotrope Architects

LightArt

GRAY Magazine

Signal Architecture + Research

Kate Duncan / ADDRESS

Electric Coffin

Móz Architectural Metals

Springboard

Dwell Development

Interstyle

Michael Courtney Design

IWOODLOVE