Vancouver-based Union Wood Co., a high-quality and handcrafted wood furniture maker, had focused primarily on the residential market for the past decade before hiring Paxson Fay to help reach a new target market: the commercial architecture and design industry.
Paxson Fay helped achieve this by creating a media strategy focused around a new product launch for office and hospitality. By securing editorial placements in both national and local architecture and design publications including Office Insight, Azure, Canadian Interiors, Interior Design, Architect, and Western Living, they were able to reposition Union Wood Co.’s products for the commercial market.
meet the team
We’re a band of women (and a dog named Evie) inspired by other women, design, innovation, technology, art, and the world around us. We live for the chance to create and disperse powerful, genuine messages that resonate.
Amy's always had an appetite for adventure. Growing up in Seattle, she was always exploring the great outdoors whether hiking, swimming or skiing but she found a particular thrill in traveling. During a visit to NYC with her Mom at age 10, she decided that was where she wanted to live. At age 18, she left her home in the Pacific Northwest behind for the great unknown in the Boogie Down Bronx. Four years later, Amy received her Bachelor's degree in Business Administration from Fordham University. During the last final of her college career, Amy received a phone call from CNN offering a job opportunity of a lifetime (at least to a 21 year old during the financial crisis) working in television ad sales at Manhattan's Time Warner Center. When a job opportunity in Los Angeles opened up a few years later, Amy couldn't say no to a new adventure back on the west coast. But Seattle eventually called her back home and Amy returned to pursue a Master's degree in Business Administration with the hopes of learning the skills she needed to feed her entrepreneurial spirit. Before graduating, Amy co-founded Paxson Fay with Tessa Andrews in 2015. Amy focuses on writing and content development including branded content, social media, and video.
Tessa graduated from Fordham University in New York. During her time at Fordham, she worked for an interior designer and at NBC News where she developed her love for both design and communications. She graduated with a dual bachelors in Communications and Political Science, and then managed marketing at 3form, a pioneer in the sustainable building products industry. At 3form she combined her love for design with her expertise in marketing. After 3form, Tessa helped companies in architecture and design with their marketing efforts as a freelancer. She is a self-professed nomad, having travelled the world over and back again. She moved to South Africa in 2014, where she traded business knowledge for artisan craft skills, and almost died rafting the Zambezi. It was around that time she decided the gypsy life was beginning to be a bit much and found her home right here in Seattle, where she joined forces with Amy to start Paxson Fay.
what we do
We are a communications firm founded in our passion for good design. Our unique approach to marketing and public relations in the architecture and design community has elevated our clients work to the next level. We’re backed by a talented community of creatives. From copywriters to social media experts, we provide a complete package of customized services. We strive to create a personal experience with each client, integrating teams and tackling your biggest marketing and public relations challenges from a high level. Then we help execute those plans ensuring lots of reporting along the way, with lots of coffee breaks in between because we’re from Seattle and that’s what we do.
partnerships acquisition and management
media communications and outreach
awards: strategy, content development and submissions
platform strategy and management
results + reporting
budget strategy + negotiation
website and e-mail marketing
video: sourcing, storyboarding and scheduling
photography acquisition + curation
sponsorships + partnerships
Here is a little taste of who we love to work with and what we love to do.